Beacons Bring the Online Experience to Offline Shopping
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Technology, the traditional culprit behind the online vs. offline divide, is instead unifying the two factions for the benefit of retailers and consumers alike. Front-runners in this trend include Rebecca Minkoff's connected store, Nordstrom's smart mirrors and Simon's smart malls. We're at a very exciting time where retailers are beginning to explore how technology can be used to not only supplement the offline shopping experience but enhance it.
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Robert Hanczor
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