Amazon Announces Same-Day Delivery From Select Retail Brands

Amazon.com announced on Monday that Prime members in some U.S. metro areas can now get same-day delivery from select retail stores. At launch, members in Atlanta; Chicago; Dallas; Las Vegas; Miami; Phoenix; Scottsdale, Ariz.; Seattle; and Washington, D.C. can shop from PacSun, GNC, SuperDry, and Diesel on the Amazon app and Amazon.com and receive their items the same day.

Members will also be able to purchase items from Sur La Table and 100% Pure in the coming months, Amazon said. The company plans to expand the offering to additional retailers and cities around the U.S. in the future.

Prime members in eligible ZIP codes can now browse items from these retail stores and select “Same-Day Delivery” to get their order as soon as possible. Amazon will send the order details to the store, after which a retail associate will fulfill it from inventory in-store. An Amazon delivery partner will then pick up the order from the retail location and deliver to the customer. Amazon noted that some stores also offer the option to buy items online and pick them up in-store. The service is free for U.S. Prime members who spend $25 or more on qualifying items and $2.99 for members who spend below $25.

Total Retail's Take: Amazon's new same-day delivery service, in partnership with brick-and-mortar retailers, is the e-commerce behemoth's newest effort to make more products available for quick delivery. The launch also shows that Amazon is ready to compete with delivery apps that offer same-day delivery for retail products. Grocery delivery app Instacart, for example,  allows users to place same-day delivery orders from stores like Bath & Body Works, Sephora, and others. With this move, Amazon is also better positioning itself to compete with same-day delivery services offered by key competitors Walmart and Target.