6 Tips to Deepen Customer Engagement and Increase Sales
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Joe Keenan
and All About Roi
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6. Form rules of engagement. Guidelines are needed to manage your opt-in relationships with customers. Roman suggested starting with the following:
- setting up a suppression process to ensure that unwanted communications aren't sent; and
- constantly updating your contact management calendar per changes in preference data.
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- Companies:
- Ernan Roman Direct Marketing
- People:
- Ernan Roman
- Yvonne Brandon
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
All About Roi
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