6 Tips to Deepen Customer Engagement and Increase Sales
By
Joe Keenan
and All About Roi
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As Brandon pointed out, it's not necessary to have a huge budget to implement these changes. "But if you do make them, you'll have better relationships with your customers.”
5. Seek opt-in relationships. Ask people to profile their needs, decision-making processes, offers, messages, timing and media preferences, Roman advised. This information provides a uniquely accurate, proprietary opt-in database. While challenging to implement, these offers and communications per individual customer requirements pay off in a big way, Roman said, in the form of consistent double-digit response rates.
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- Companies:
- Ernan Roman Direct Marketing
- People:
- Ernan Roman
- Yvonne Brandon
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
All About Roi
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