Consumers no longer tolerate “spray and pray” marketing blasts, said Ernan Roman, founder and principal of Ernan Roman Direct Marketing, in a session he led at last month's DM Days New York Conference & Expo. Among other advice he doled out, Roman stressed to the audience that marketers must engage their customers and prospects in personal relationships to succeed in today's environment.
Yvonne Brandon
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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