6 Tips to Deepen Customer Engagement and Increase Sales
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Joe Keenan
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Consumers no longer tolerate “spray and pray” marketing blasts, said Ernan Roman, founder and principal of Ernan Roman Direct Marketing, in a session he led at last month's DM Days New York Conference & Expo. Citing the popularity of the National Do Not Call Registry as an example (of which 76 percent of American consumers have signed up for, compared to 50 percent for the average voter turnout for a presidential election in this country), Roman stressed to the audience that marketers must engage their customers and prospects in personal relationships to succeed in today's environment.
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- Companies:
- Ernan Roman Direct Marketing
- People:
- Ernan Roman
- Yvonne Brandon
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
All About Roi
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