6 Tips to Deepen Customer Engagement and Increase Sales

Consumers no longer tolerate “spray and pray” marketing blasts, said Ernan Roman, founder and principal of Ernan Roman Direct Marketing, in a session he led at last month's DM Days New York Conference & Expo. Citing the popularity of the National Do Not Call Registry as an example (of which 76 percent of American consumers have signed up for, compared to 50 percent for the average voter turnout for a presidential election in this country), Roman stressed to the audience that marketers must engage their customers and prospects in personal relationships to succeed in today's environment.