6 Tips to Deepen Customer Engagement and Increase Sales

2. Differentiate your brand. Do this by providing value as defined by your individual customers in the opted-in channels they prefer, be they Web, e-mail, stores, direct mail, etc. Personalize e-newsletters to the needs of opted-in recipients with customized content, Roman suggested as one example.

3. Satisfaction is a minimum expectation. It's no longer enough to just satisfy customers with your products and/or services. Citing a recent voice of customer (VOC) relationship survey his company conducted, Roman said that engagement/relationship strength has 12 times more influence on retention and repeat purchases than satisfaction does. Provide opt-in communications at the frequency customers want.