6 Tips to Deepen Customer Engagement and Increase Sales
By
Joe Keenan
and All About Roi
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2. Differentiate your brand. Do this by providing value as defined by your individual customers in the opted-in channels they prefer, be they Web, e-mail, stores, direct mail, etc. Personalize e-newsletters to the needs of opted-in recipients with customized content, Roman suggested as one example.
3. Satisfaction is a minimum expectation. It's no longer enough to just satisfy customers with your products and/or services. Citing a recent voice of customer (VOC) relationship survey his company conducted, Roman said that engagement/relationship strength has 12 times more influence on retention and repeat purchases than satisfaction does. Provide opt-in communications at the frequency customers want.
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- Companies:
- Ernan Roman Direct Marketing
- People:
- Ernan Roman
- Yvonne Brandon
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
All About Roi
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