6 Tips to Deepen Customer Engagement and Increase Sales
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Joe Keenan
and All About Roi
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Here are some tips that Roman, as well as Yvonne Brandon, senior program manager of integrated marketing programs for the Kitterman Marketing Group, who also spoke during the session, offered to help marketers forge these new relationships with customers.
1. Focus on relationships, not just sales. The down economy has profoundly changed the expectations and priorities of both B-to-C and B-to-B customers and prospects, Roman said. The result: Customer engagement and relevance of communications have emerged as key drivers for increased response and repeat purchases (i.e., lifetime value). To increase sales and regain consumer trust, engage in socially responsible marketing, Roman advised.
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- Companies:
- Ernan Roman Direct Marketing
- People:
- Ernan Roman
- Yvonne Brandon
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
All About Roi
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