6 Tips to Deepen Customer Engagement and Increase Sales
By
Joe Keenan
and All About Roi
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4. Adapt to today's changing dynamics. Marketers operate in an environment where disposable income and consumer confidence are down, but buyer expectations are up. Avoid practices such as “spray and pray” e-mail blasts and constant bombardment in favor of asking consumers up front to define their unique requirements in response to meaningful value propositions.
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- Companies:
- Ernan Roman Direct Marketing
- People:
- Ernan Roman
- Yvonne Brandon
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
All About Roi
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