Consumers no longer tolerate “spray and pray” marketing blasts, said Ernan Roman, founder and principal of Ernan Roman Direct Marketing, in a session he led at last month's DM Days New York Conference & Expo. Among other advice he doled out, Roman stressed to the audience that marketers must engage their customers and prospects in personal relationships to succeed in today's environment.
Ernan Roman
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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