Consumers no longer tolerate “spray and pray” marketing blasts, said Ernan Roman, founder and principal of Ernan Roman Direct Marketing, in a session he led at last month's DM Days New York Conference & Expo. Among other advice he doled out, Roman stressed to the audience that marketers must engage their customers and prospects in personal relationships to succeed in today's environment.
Ernan Roman
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
More Blogs
