Closing Keynote: Everything You Need to Know About How Digital is Transforming Your Customers’ Experiences (2014 Retail Marketing Virtual Conference Session)
Speakers: Jared Schiffman, Co-founder & CEO, Perch Interactive Inc.
Click above/below to view this webinar, originally offered as a session at 2014 Retail Marketing Virtual Conference & Expo.
Consumers today increasingly expect personalized service from retailers 24/7. To remain relevant and meet consumers' needs, retailers are investing in technology and championing a culture of digital innovation. With shoppable windows, in-store tracking (iBeacons) and mobile advancements, brands are merging technology and brick-and-mortar, offering consumers an entirely new way to shop.
In this discussion, we'll discuss how retailers are connecting with their customers through digital means to create a seamless online and offline brand experience. Attendees to this session will learn the following:
- the best in-store technologies to improve shopper engagement
- digital marketing strategies and how to apply them to your business
- how to use digital technology to help create personalized customer experiences
- and much more!