Mobile

For retailers, the mobile inbox has become an extension of the storefront. Promotional alerts, order updates, loyalty rewards and curbside pickup confirmations increasingly reach customers through text messaging. SMS continues to outperform email in engagement, and consumers routinely open and act on messages delivered directly to their phones. Yet as retailers rely more heavily on…

U.S. consumers spent nearly $258 billion online during the holiday season lasting from Nov. 1 to Dec. 31, according to new data from Adobe. The company said in a press release that was a new record — and beat expectations of $253.4 billion — with consumers spending more than $4 billion in a single day…

U.S. retail sales remained unchanged from September to October as consumers moderated their spending ahead of the holiday season. The U.S. Census Bureau provided the October sales numbers earlier this week; the report was delayed more than a month because of the 43-day government shutdown that occurred earlier this fall. Americans spent $732.6 billion in…

For e-commerce and shopping app marketers, the fourth quarter is make-or-break: large marketing budgets meet high shopping intentions compressed into a few frenzied weeks. Whether you increase spend or not, success and increased conversions during this period are about planning smarter and testing earlier. Adjust’s 2025 Shopping App Insights report found that installs for shopping…

Consumers spent a record $11.8 billion online on Black Friday, up 9.1 percent year-over-year (YoY) and above Adobe’s initial forecast ($11.7 billion, up 8.3 percent YoY). More than half of online sales (55.2 percent) came through a mobile device (vs. desktop), representing $6.5 billion (up 10.2 percent YoY). According to Salesforce data, the top performing…

Consumers spent a record $6.4 billion online on Thanksgiving, up 5.3 percent year-over-year (YoY) as shoppers took advantage of Cyber Week deals that came in stronger than expected. The spend is above Adobe’s initial forecast of $6.37 billion for the day (up 4.9 percent YoY). Online sales peaked between 10 a.m. and 2 p.m. Mobile shopping hit an all-time high on Thanksgiving,…

‘Tis the season for promotional overload. The reality is consumers will be hit harder than ever by marketing messages this holiday season. Competition is fierce and margins are thin, making every dollar count. How can you be sure your messages will stand out among the rest? The key lies in personalization. While this “strategy” isn’t…

In today’s retail landscape, shoppers browse, buy and interact through mobile apps at every stage of the omnichannel customer journey. For many brands, their app is the digital storefront, the primary engine of customer engagement, and a critical revenue driver. This central role creates a heightened responsibility: securing those digital touchpoints is just as important…

It may still be summer, but the start of the holiday shopping season is growing closer by the day. According to research from Unity, over a third of holiday shoppers will make purchases during October and November, well before the typical Black Friday/Cyber Monday promotional week. As brands try to find efficient and effective ways…

Are you losing sales because customers would rather tap than talk? GoDaddy’s new Consumer Pulse survey of 1,500 U.S. shoppers suggests you might be. It found 54 percent of Gen Z and 50 percent of millennials would rather buy online and pick up in‑store, use self‑checkout, or stay fully online than interact with other people…