Mobile

Strategies and techniques ranging from mobile payments to location-based marketing and everything in-between to help retailers conquer the small screen.

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Unlocking Global Retail Growth Via Mobile Apps

Fueled by mobile commerce and innovative acquisition strategies, retailers are expanding globally.…

Mother’s Day Spending Expected to Reach $34.1B

Consumer spending on Mother’s Day is expected to reach $34.1 billion this year, according to the …

An Analysis of Brands' Digital Gift Card Programs

As digital commerce continues to evolve, gift cards have transformed into a strategic engagement…

Cyber Fraud Defense for AI-Powered E-Commerce Apps

The rise of artificial intelligence-on-device technology will fuel the next major growth spike in…

CVS Testing App Feature for Tech-Savvy Customers

Toothpaste, condoms, makeup and deodorants are among dozens of products under lock and key inside…

Using AI-Infused App Integrations to Enhance CX

In today’s fast-paced retail landscape, delivering exceptional customer experiences is more…

RCS: The Modern Messaging Experience Shoppers Want

The next big marketing communication channel is here — rich communications services (RCS). This…

How SMBs Can Compete With Temu and Amazon

This holiday shopping season promises to be another marathon for e-commerce brands, filled with the…

Amazon Launches Mobile Discount Store

In an effort to stave off competition from discount retailers such as Shein and Temu, Amazon.com…

Short Codes Are Long on Bottom-Line Benefits

Short codes have been around for a long time because they continue to be a trusted, convenient and…

3 Steps to Unify Your SMS Opt-Out Process

Texting has taken the retail world by storm, with 37 percent of U.S. retailers sending texts and…

3 Ways Retailers Should Use AI to Personalize CX

Over a decade ago, the mobile phone revolutionized e-commerce and shaped the importance of mobile-…

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Recent Video

How SoLoMo Fits Into Retail's Future

During a keynote presentation at Total Retail Tech 2024, Sucharita Kodali, vice president and principal analyst at Forrester, shared an analysis of industry data and consumer insights. SoLoMo, or social, local and mobile, has been a term used by retail marketers for years. In this video clip from her session, Kodali provides a gauge on…

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