How Sephora is Using Communication to Successfully Reopen its Stores for Clients and Employees
Sponsored by: Retail Zipline
Speakers: Tara Maffeo, Director, Store Communications, Sephora and Melissa Wong, Founder and CEO, Retail Zipline
As retail employees return to brick-and-mortar stores following closures due to the coronavirus, they're coming back to a store environment that’s even more complex than before. With employees playing a critical role in delivering an exceptional client experience, engaging and empowering them has never been more important.
In this interactive webinar, speakers from leading prestige beauty retailer Sephora and retail communication vendor Retail Zipline will address how, through a smart, elevated and easy-to-use communication and training platform, Sephora was able to set its employees up for success and arm them with timely information needed to continue to deliver on the welcoming in-store experience it is known for. Our speakers will address:
- change management and why agile store teams are critical in a rapidly changing environment;
- the increased importance of store associates, both as brand ambassadors and operational executors;
- planning for a very different holiday season; and
- much more!
Sponsored by Retail Zipline
Couldn’t make it on October 6th? No problem! Total Retail webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.