How Retail Startups Are Tackling Customer Acquisition

In this podcast snippet from last week's Retail Marketing Virtual Conference & Expo hosted by Total Retail, a panel of retail disrupters — Katrina Lake, founder and CEO of Stitch Fix, an online personal styling service for women; MaryAnn Bekkedahl, president and co-founder of Keep, an online site designed to help women discover and buy the latest trends in fashion, home decor, accessories and design; and Shefali Khanna, co-founder and chief merchandising officer of DAILYLOOK, a fashion brand that offers the best styling experience of the latest fashion trends — discussed the challenges involved with customer acquisition on a limited budget, as well as the strategies they've put in place to overcome those challenges.