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In the second and final part of this interview with Beth Guastella, the recently named president and COO of giggle, a specialty retailer of upscale baby products and resources, we discuss giggle's digital business, its partnership with J.C. Penney and Beth's tips for being a successful omnichannel merchant. In part one of our interview, we discussed what attracted Guastella to giggle, what specialty retail means to her, and how giggle's catalog business works.
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- Categories:
- Branding
- E-Commerce
- Omnichannel
- Retail Stores
- Companies:
- J.C. Penney

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