Amy Errett

Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brand Total Retail. She is passionate about digital media and handles video, podcast and virtual event production for both brands. You can often find her at WIRLC, TR, or industry events with her camera and podcasting equipment recording interviews with retailers.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her two pet guinea pigs, and travel to new places.

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

During the August Women in Retail and Total Retail Virtual Exchange, Amy Errett, CEO and founder of Madison Reed, an omnichannel beauty brand that's challenging industry titans in the hair color space, participated in a virtual discussion with Jennifer DiPasquale, co-founder and president of the Women in Retail Leadership Circle.

The 2019 Women in Retail Leadership Summit kicked off last week with an energetic and powerful keynote presentation from Amy Errett, founder and CEO of Madison Reed, a hair color brand for women. In the opening keynote, titled "One Woman’s Journey to Disrupting a Multibillion Dollar Industry," Errett discussed how she was able — with determination, tenacity, passion and an innovative mind-set — to take on the multibillion dollar hair-dye industry and completely disrupt it.

More Blogs