Web Optimization

Report: How Amazon Fixed its Prime Day Glitches
July 23, 2018 at 1:54 pm

Amazon.com failed to secure enough servers to handle the surge in traffic on Prime Day, causing it to launch a scaled-down backup front page and temporarily kill off all international traffic, according to internal Amazon documents obtained by CNBC. As we reported, Amazon suffered glitches at the start of Prime Day on July 16, slowing sales on…

Can a Retail Website Have Great Features and Still Load Fast?
July 20, 2018 at 9:33 am

Are online retailers finally delivering a fast website experience? That’s the question posed by the newly released Retail Systems Research (RSR) report, 2018 eCommerce Website Performance: The Stakes Are Increasing, But Are Retailers Falling Behind? The report is a follow up to RSR’s 2017 report, eCommerce Performance: What Works, What Doesn’t, and What’s Next?, and ranks…

4 Ways Retailers Can Benefit From Amazon’s Prime Day Outage
July 19, 2018 at 12:07 pm

It’s no surprise that shoppers get excited to fill their carts, check out, and have exactly what they want delivered to their doorstep — all for a fraction of the normal cost and in less than two days. One of the most hyped sales events of the year, Amazon Prime Day, is the retailer's biggest…

Amazon Prime Day Gets Off to Rocky Start With Site Glitches
July 17, 2018 at 10:04 am

Amazon.com suffered glitches at the start of Prime Day on Monday, slowing sales on the e-tailer's biggest shopping day of the year. Amazon's annual shopping holiday kicked off at 3 pm E.T. and runs for 36 hours, the longest Prime Day yet. Shoppers reported several errors on both the desktop site and the mobile app. Amazon didn't…

Google Prioritizes Mobile Page Speed: Here’s What E-Commerce Retailers Need to Know
June 4, 2018 at 9:37 am

As consumers continue to shift toward mobile shopping, e-commerce retailers must take a hard look at site performance to remain competitive. And speed really does make all the difference, as 53 percent of mobile shoppers abandon websites after just three seconds of load time. If that’s not enough motivation, ​mobile ​page-load speed will soon impact organic…

9 Types of Web Testing for Your Business to Survive
April 25, 2018 at 12:27 pm

What does it take to run a successful retail business? A few years ago, it was about the quality of your brick-and-mortar business. Fast-forward to today, and it’s all about your online experience. However, while consumers have become better acquainted with technology, many business owners are still adapting to the digital landscape. In order to…

Stop Building an Omnichannel House of Cards
April 3, 2018 at 10:21 pm

Since 2014, retail e-commerce sales have increased by over 70 percent, amounting to over 10 percent of the share of total retail sales this year. In fact, when e-commerce first began to gain traction, most people believed this was unequivocally the future of retail. However, we’re beginning to realize that the future for retail is…

State of E-Commerce Report: Lessons From the World's Leading Online Retailers During Q4 2017
February 21, 2018 at 8:56 am

Shoppimon's Q4 2017 Online Health & Usability Index — OSHU Index — provides the e-commerce industry once again with benchmark rankings based on how easy it is to shop and make purchases from online stores. Shoppimon’s data suggests that leading up to the holiday shopping season, online retailers invested heavily in preparation for their sites most lucrative time of the year through updates and upgrades to improve performance. The investment seems to have paid off, as between September and October 2017 e-commerce sites on the OSHU Index saw average interactive load times drop by over 10 percent. However, data from Shoppimon also reveals that while speed optimization helped online stores, technical issues could have cost sites up to $11.8B.