Web Optimization

5 Ways Retailers Can Improve Their Gifting Strategies
July 14, 2015 at 2:48 pm

Breaking through the noise to establish your online store as a gift destination isn't easy. The good news is that your customers love your products. However, data shows that many customers who purchase items for themselves online aren't necessarily shopping for gifts at the same stores. Much of this is due to the various obstacles…

Patience is an Absent Virtue During Peak Shopping Events
June 16, 2015 at 2:41 pm

Patience is a virtue, but unfortunately it’s not one that that e-tailers can count on from their customers, especially when it comes to peak digital shopping events like Mother’s Day. Consumer impatience and demand for consistently high performance and speed is a well-documented fact in today’s digital economy. The so called "Google effect" has drained…

What’s the X Factor in A/B Testing?
June 3, 2015 at 3:02 pm

Sometimes marketing can feel a little bit like a science experiment. You get an idea, make a plan, put it in action, test it, and see if it you’ve found the secret formula. Of course, the truth is there’s no secret formula. In reality, the biggest X factor in achieving success through your A/B testing…

Testing Helps Drive Online Revenues for JanSport
May 22, 2015 at 3:37 pm

A latecomer to the e-commerce party, JanSport has been making up for lost time in large part to an ongoing testing program that's helped to optimize the brand's website. Prior to May 2013, JanSport didn't have an e-commerce site; it sold its backpacks via wholesale partnerships with national retail brands. Upon launching its e-commerce site,…