Web Optimization

Imagine a post-pandemic moment: walking into your favorite café, lining up and scanning the menu, and seeing the price of your latte in a different currency than you’re used to — British pounds or Japanese yen, for example. If you’re in a rush, you might just turn around and go to another café where the…

There’s an old saying popularized by novelist Jim Butcher that you don’t have to run faster than a grizzly bear chasing you — you just have to run faster than the guy next to you. A similar situation exists in e-commerce, except most retailers have had no idea how fast the guy next to them…

During our July installment of the Women in Retail and Total Retail Virtual Exchange, Rodney Hutton, chief marketing officer, Ethan Allen, participated in a discussion with Brendan Witcher, vice president, principal analyst, Forrester. The two discussed a variety of topics, including how Ethan Allen has evolved its marketing strategy during the COVID-19 pandemic, how a traditional…

When you first started to think about your e-commerce site, you envisioned how it would look: the placement of your logo, the color landscape and, of course, the extra touches that would best show off your product. Your goal was to drive traffic to your site, but by now you’ve learned that visitors don’t always…

Conversion rate is one of the primary metrics for evaluating e-commerce success. I've divided this e-commerce conversion optimization guide into two parts. Click here to read part one. In part two, I will focus on the checkout experience, shipping and returns, and website speed and performance optimization ideas. Ideas to Optimize the Checkout Experience The…

One of the key factors for any e-commerce business is conversion rate. It's the benchmark that gives a business an indication of how its digital sales are operating and the means to be incorporated to improve it. Benchmarking conversion rates needs to be done with the denominator in mind: Is it the number of unique…

Today, a retailer’s website is more important than ever. With the coronavirus pandemic dictating where consumers make purchases — increasingly online — retailers have no time for “moving target” projects like website redesigns. As studies show that one-third of marketers are unhappy with their most recent website redesign, it’s time for progressive retailers to improve website…

Of the numerous malicious attacks that significantly affect your e-commerce business, client-side malware is one of the most lethal because it comes from the customer’s computer and isn't easily detectable. Its core goal is to interfere with client traffic on your website by redirecting them to other online stores. If not dealt with, client-side malware…

One second of page delay could cost Amazon.com $1.6 billion in annual revenue. But scraping this one second is a tricky task, especially for online retail, with websites all about product images. Consumers want to see high-quality photos of a product from every angle before they click “Add to Cart.” Still, a large number of high-resolution…

While parts of the world are beginning to open up again and some consumers are anxious to get back into stores, many will continue to shop online as much as possible for a long time to come. Over the past couple of months, a lot of retailers have risen to the occasion to serve their…