Web Optimization

Loyalty programs can help online retailers improve customer retention, increase cross-sell and upsell opportunities, and expand margins and revenues. However, poor user experiences can impair customer satisfaction and hamper loyalty programs. Today’s consumers expect fast, friction-free and secure interactions from any device. To unleash the full potential of their loyalty program, retailers need to accelerate…

With the threat of winter sparking more coronavirus spread, many consumers will be staying at home and shopping online for their holiday gifts this year. In fact, it’s already reported that e-commerce sales have surged more than 30 percent in 2020. While this is promising for the retail industry as a whole, it's also a…

People are spending a lot more time inside than they used to, which has obviously led to more time online. We’re video chatting more, gaming more and, of course, shopping online more. Whether you’re peddling pet clothes, furniture or even medical essentials, you’re going to see a surge in orders as the pandemic holiday crush…

2020 has been a year marked by a series of uncertainties. Many companies have seemingly been flying blind the past several months, attempting to weather the fallout from our COVID-19 new normal and pivot their operations in response to our anticipated next normal. Many business leaders are understandably somewhat disoriented by the rapid changes we've…

It’s Cyber Monday. A shopper arrives on your site. They want to buy a hot kitchenware item. Maybe they got to your site from an online product search or a clever ad your creative team built. They check out the product, put it into their shopping cart, and then ... poof, they’re gone. What happened?…

Despite the sweeping changes the pandemic has made to our economy, today’s e-commerce brands are well-positioned to capture — or recapture — shoppers just in time for the holiday shopping season. During the pandemic, retail giants such as Amazon.com and Walmart reported astounding growth in e-commerce sales as consumers used online shopping as their new…

The COVID-19 pandemic has upended how people live, work and shop. Traditional retailers were already struggling to adapt to changing consumer behavior. The pandemic caused revenues to soar for some retailers and to plummet for others. Black Friday in a pandemic is shaping up to challenge retailers in new ways. Consider these recent headlines: “Black…

Retailers don’t know if what they’ve seen from shoppers since the onset of the pandemic is a new set of permanent habits or only temporary reactions to a global shopping shakeup. Therefore, how can retailers prepare for the holidays in light of unpredictable store strategies and a mass migration to digital shopping channels? At a…

For many retailers, the coming holiday season will be a make-or-break moment at the end of a challenging year. There's enormous pressure to make the most out of any opportunity to close a sale — especially now that Amazon.com has elongated the season by setting Prime Day for October 13. But first, retailers will need…

As consumers sheltered in place this spring, extended amounts of time at home prompted many to redecorate and take on home improvement projects. Some people tackled projects they couldn’t otherwise get to after a typical in-office work week, while others rushed to visit the websites of online retailers like Room & Board to explore the possibilities of…