During our July installment of the Women in Retail and Total Retail Virtual Exchange, Rodney Hutton, chief marketing officer, Ethan Allen, participated in a discussion with Brendan Witcher, vice president, principal analyst, Forrester. The two discussed a variety of topics, including how Ethan Allen has evolved its marketing strategy during the COVID-19 pandemic, how a traditional brick-and-mortar retailer such as Ethan Allen has adapted into a digital-first business, and much more.

In this video clip from the session, Hutton discusses the key considerations that retailers need to be thinking about as they begin their Q4 holiday season planning. For example, are they prepared for the unprecedented surge in online shopping expected to occur this upcoming holiday season? And with that in mind, what does that mean for the role of physical retail? Hutton answers his own questions in this brief video clip.

To watch the full interview with Brendan Witcher and Rodney Hutton from the July Women in Retail and Total Retail Virtual Exchange, as well as interviews with Ran Reske, founder and co-CEO, Resident; Rachel Shechtman, founder, STORY; Ben Kaufman, CEO, CAMP; Katie Echevarria Rosen Kitchens, co-founder and editor-in-chief, FabFitFun; and more, click here.