Web Optimization
Optimizing the customer journey regularly tops the list of priorities for retailers, and it seems like 2019 was the year that those efforts started to pay off. The second annual State of Customer Journey Optimization (CJO) report from Yieldify reveals a step-change from 2018: where only 62 percent of marketers were satisfied with their optimization ofโฆ
Holiday spending makes or breaks the retail year. Less critical but also important are events like Motherโs Day, Father's Day, Valentineโs Day and others. Physical and digital stores go all-out to provide a great shopping experience during these times. Yet holiday 2019 repeated a pattern that has been persistent since online shopping began: websites orโฆ
In March, we examined the impact of โrogueโ mobile browsers that look like Chrome (but arenโt) on retailersโ digital performance, their user experiences, and their bottom lines. Now, new data looks at the performance of three Chromium-based browsers โ Google Chrome, Samsung Internet, and the Miui Browser by Xiaomi โ and how they stack upโฆ
Most retailers are familiar with how A/B testing can help them optimize different elements of their website to increase engagement, conversions and, ultimately, revenue. From product recommendations to banner images to discounting levels, there's almost an infinite number of elements that can be tested to improve the experience of each site visitor. Most retailers atโฆ
When it comes to driving digital return on investment from the holiday shopping season, there are things you canโt control, and things you can. One of the things you canโt control is the shorter season this year, which will deprive retailers of six days to capitalize on the gift-giving mood. Another thing thatโs out ofโฆ
Late Wednesday night/early Thursday morning, both Nordstrom Rack and Costco were experiencing issues with their websites as consumers frantically shopped the Black Friday deals in advance. Business Insider was first alerted to these site crashes by web optimization company Yottaa. Consumers have taken to social media to complain that they were unable to complete orders onlineโฆ
Thereโs a reason why the shopping season after Nov. 1 feels like the Super Bowl of retailing. According to industry data, almost half of all retailersโ sales occur between Nov. 1 and Dec. 31. The newest forecast from eMarketer predicts U.S. retail sales for the 2019 holiday season will climb 3.8 percent to $1.008 trillion, withโฆ
As retailers ramp up their planning for the 2019 holiday season, they need to prepare for a number of factors that can negatively impact website performance. Itโs not enough to simply ensure there's sufficient network capacity for the traffic they're forecasting. First and foremost is security, and preventing the debilitating performance problems, including outages, thatโฆ
Analysts predict global enterprises will spend nearly $2 trillion on digital transformation by 2022. With digital initiatives and technology becoming ubiquitous with business today, one would think that companies would be more than ready for a world where virtually every touchpoint with customers is digital. Unfortunately, the fact that Target, British Airways, Facebook, and Twitterโฆ
Holiday shopping season is here! In fact, holiday shopping launched in โฆ July?! According to our research at Bazaarvoice, almost 20 percent of consumers planned to start shopping midsummer during Amazon Prime Day and competing โBlack Friday in Julyโ sales. Luckily, 80 percent of us are stragglers and are still doing our shopping in the fallโฆ