Web Optimization

Beyond Dot-Com: How to Decide Which Domain Name Fits Your Business
January 26, 2017 at 8:00 am

Websites have become the most important pieces of business real estate over the past decade. The No. 1 rule of brick-and-mortar real estate still applies, though: location, location, location. Of course, your website’s “location” isn’t a physical address; it’s your domain name. From that space, you establish your credibility, launch your marketing efforts, and drive customers to buy.

Lost in the Website Woods: Optimize Your Site for Better Conversion Rates
November 30, 2016 at 9:28 am

How is your website doing? Are your users heading straight to you, navigating every button click until they convert into a sale? Or are they more like Little Red Riding Hood, wandering in the woods and losing their way? Even the most beautiful landing page means nothing if you’re losing users before they cross the…

Why E-Commerce Companies Don’t Need an App 
November 9, 2016 at 8:00 am

These days, it seems like everyone is trying to get in on the app game. Just a few years ago, only 7 percent of companies had fully implemented app strategies, while 51 percent had none. Flash forward to now, and not only do 90 percent of companies have apps, but 60 percent spend time and…

3 Ways to Deliver Retail at the Speed of Customer Demand
November 2, 2016 at 8:00 am

Rapid changes in consumer technology have created a demand for equally fast changes in retail technology. Today, there's an expectation that the instant results you receive on personal devices will be replicated in face-to-face transactions. However, retailers encounter a variety of challenges when trying to compete with e-tail (even, sometimes, with their own digital channels). Enabling consumer…

What Does Formula 1 Racing Have to Do With Retail? 
October 31, 2016 at 8:00 am

Amazon has created significant turbulence in retail over the past 10 years. Most scoffed at the business case of buying books a better way, but no one is laughing now that Amazon has created a better way to buy just about everything. How can retailers win with so much disruption and uncertainty? The answer, strangely enough, can be found in Formula 1 racing. The key to winning is understanding the external conditions and tuning the engine and air foils to maximize performance.

How Shoe Carnival Has Simplified its Content Marketing
October 27, 2016 at 8:00 am

Retailers know that time and resources aren’t infinite in this shifting digital world, especially in marketing departments. Shoe Carnival, a “brand focused” footwear retailer that sells the likes of Nike, Adidas and Anne Klein, uses content like product images, lookbooks and video to give consumers a better understanding of its products. “Consumers historically like to…