User Experience

Beware of Visual Bugs Compromising User Experience
March 12, 2019 at 10:58 am

If you’re testing your website to make sure it works properly for visitors, you’re off to a good start. However, many companies overlook the importance of visual testing — i.e., evaluating layout, images, text, design, and other visual components. As the number of browsers, devices, operating systems and screen sizes explode, teams need to be…

Hudson's Bay Company's 4-Step Plan to Create Radical Change to CX
March 5, 2019 at 4:45 pm

In a keynote presentation yesterday at Shoptalk in Las Vegas, Helena Foulkes, CEO, Hudson's Bay Company (HBC), parent of Hudson's Bay, Lord & Taylor, and Saks Fifth Avenue, discussed how the retail organization planned to evolve from within to create radical change to the customer experience (CX) for all of its brands. Foulkes outlined four… Stops Online Journey Hijacking, Sees Sales Increase
February 26, 2019 at 1:14 pm

The appearance of unauthorized ads injected into consumer browsers that redirect website visitors to competitor products and promotions — i.e., online journey hijacking — has been an issue for many online retailers’ businesses, being no exception. The online seller of home goods was finding that 20 percent of its traffic was being exposed to an…

4 Ways Big Retailers Can Be as Personal as DTC Brands
January 31, 2019 at 1:11 pm

After a lot of bad decisions, poor partnerships and failed opportunities, some of the biggest brands we grew up with are no longer standing. For my kids, the toy store is now Target or Rite Aid, not just Toys“R”Us. Yet FAO Schwarz, which was founded in 1862, is still a synonym for toy store for children…