User Experience

How the E-Commerce Industry Can Fill the Void Left By the Traditional Shopping Mall Experience
September 7, 2023 at 3:03 pm

Local malls in the U.S. are facing challenges as foot traffic and popularity decline. It appears that changing consumer behaviors and the growth of online shopping are factors. While the situation is unfortunate, the e-commerce industry has the responsibility and opportunity to fill the void left by the traditional shopping mall experience. It’s not an ending,…

Survey Says: ‘Easy’ Product Search Isn’t Good Enough
August 24, 2023 at 12:07 pm

If you asked nearly 500 online shoppers how they would classify their experience finding products on their favorite retail website and nearly three in four said it was “easy,” you’d think that most websites were doing a pretty good job, right? Think again. While 70 percent of those shoppers characterized searching for products online as…

Optimizing E-Commerce Conversion Rates in a Down Economy
August 8, 2023 at 9:44 am

With economic uncertainty feeling like the norm these days, many are looking at businesses that thrived during the recession of 2008, eager to glean clues as to the best way forward through today’s stormy seas. However, decision makers don’t have to travel as far back in time to find a blueprint for success. I believe…

3DS2 Enhances Transaction Security, Creates More CX Challenges
July 27, 2023 at 11:31 am

Despite years of work by card issuers, payment processors, businesses and regulators, card-not-present (CNP) fraud continues to grow. CNP fraud increased by 8.5 percent from 2022 to 2023, and it’s projected to represent 73 percent of card fraud losses this year. The most recent version of the 3D Secure protocol, 3DS2, was intended to fight this…

Shopping Extensions Are Here to Stay — Learn to Measure and Test Their Impact
July 13, 2023 at 9:40 am

Consumers love bargains. At the time of this writing, 12 of the 13 top Chrome extensions in the Shopping category offer some flavor of automated coupon codes, price comparisons or cashback. For consumers, these browser-based tools are a way to find the best bargains at a time of global belt-tightening. For online stores, they're a…

5 Strategies to Boost Sales With Product Page Optimizations
June 29, 2023 at 10:36 am

While having a product page with images and a simple description may have sufficed a few years ago, now the e-commerce landscape demands that your product pages are both optimized and effective. A considered, well-designed product page can boost search engine optimization, improve customer experience, and increase your conversion rate. For perspective, average e-commerce conversion…

How Retailers Can Use AI to Optimize Messaging and Create Relevancy
June 27, 2023 at 10:04 am

Today’s e-commerce customers are overwhelmed. Across every part of the shopping journey, retailers are fighting for shoppers’ attention, trying not only to sell them products, but also to convince them to take actions that will drive additional revenue. Whether they’re asking customers to sign up for a credit card, download an app, enroll in a…

What the New Shopping Features in Edge and Google Search Mean for Online Retailers
June 12, 2023 at 11:52 am

It’s a fact of life: When you’re selling online, the platforms that send traffic your way can make or break your business. Therefore, you should always keep an eye out for any changes that can impact user behavior. In recent months, two of the biggest platforms around — Google and Microsoft — have integrated coupons,…

How to Combine AI and Human Creativity to Enhance the Retail Experience
June 8, 2023 at 1:37 pm

In today's retail landscape, brands are embracing artificial intelligence and other cutting-edge technology solutions to keep up with the competition and provide their customers with the best possible shopping experiences. However, it's equally important to maintain a personal touch and human element to create a truly immersive and engaging experience. The most successful retailers will…

Blending Emotion and Science to Create Better Commerce Experiences
May 24, 2023 at 11:37 am

One of the most important experiences in someone’s lifetime is the moment they have a baby. From that magical (or stressful) moment on, the decisions that new parents face are relentless. In the first year, our research shows that a new parent is faced with 1,750 new decisions. Some of the hardest is which brands…