User Experience

What the New Shopping Features in Edge and Google Search Mean for Online Retailers
June 12, 2023 at 11:52 am

It’s a fact of life: When you’re selling online, the platforms that send traffic your way can make or break your business. Therefore, you should always keep an eye out for any changes that can impact user behavior. In recent months, two of the biggest platforms around — Google and Microsoft — have integrated coupons,…

How to Combine AI and Human Creativity to Enhance the Retail Experience
June 8, 2023 at 1:37 pm

In today's retail landscape, brands are embracing artificial intelligence and other cutting-edge technology solutions to keep up with the competition and provide their customers with the best possible shopping experiences. However, it's equally important to maintain a personal touch and human element to create a truly immersive and engaging experience. The most successful retailers will…

Blending Emotion and Science to Create Better Commerce Experiences
May 24, 2023 at 11:37 am

One of the most important experiences in someone’s lifetime is the moment they have a baby. From that magical (or stressful) moment on, the decisions that new parents face are relentless. In the first year, our research shows that a new parent is faced with 1,750 new decisions. Some of the hardest is which brands…

How Retailers Are Failing Online Shoppers ... and 4 Ways to Do Better
May 16, 2023 at 10:56 am

Eliminating a checkout form field or making it easy to find the featured product from an Instagram post may be tiny tweaks from an operational standpoint for your e-commerce business, but those small details can have big impacts on the bottom line. That’s the takeaway from a recent survey we conducted at FullStory, which found that…

Caution: Slow Sites Negatively Impact Brand Loyalty, SEO Rankings
May 10, 2023 at 3:31 pm

E-commerce experiences on mobile, desktops and browsers are becoming more innovative and engaging by the day. Retailers have transitioned from delivering simple pages with a few static images to brand pages with 360-degree spinning videos that highlight product nuances. Businesses are also testing virtual try-on tools, personalizing content, presenting shoppable videos for live streams, etc.,…

Harness the Power of QA to Turn Customer Insights Into Better Digital Experiences
May 9, 2023 at 3:44 pm

Modern engineering and product teams face mounting pressure to deliver high-quality software quickly. However, it’s not enough just to make software that works â€” it also needs to work for your customers. That's where testing comes into play. And the best strategies? They’re built with consideration, flexibility, tuning and integration with modern DevOps architectures. Before jumping…

Struggling to Convert Social Media Traffic? Try These 4 Advanced CRO Tactics
April 26, 2023 at 1:17 pm

Converting social media traffic can be frustrating for online retailers. Consumers are spending more time and attention than ever on social channels, but traffic doesn't pay the bills. Converting social followers into paying customers is where the challenge lies. Why are conversion rates from social lower, and what can you do to change this? We…

How AI Can Empower Retailers to Retain Employees and Capture New Customers in the Midst of an Economic Downturn
April 24, 2023 at 8:52 am

As the global economy faces uncertainty, retailers need to find a way to attract new customers, retain employees, and lower costs — a challenging recipe for many business leaders. Luckily, artificial intelligence tools have emerged as a powerful solution to help retailers stay ahead of the curve. From writing product recommendations, short-form copy and generating…

The Future of Retail CX: A SXSW Panel Recap
April 20, 2023 at 3:33 pm

On Tues., March 14, I sat down with the chief digital officer of e.l.f. Beauty, Ekta Chopra; GM of new business at Poshmark, Adam Crouch; and vice president of customer growth and marketing of Albertsons Companies, Francisco Bram at SXSW to discuss the future of digital customer experience in a session called “The Future of…

Rokt Exec Shares How Retailers Can Optimize E-Commerce Checkout UX
April 5, 2023 at 4:38 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Ashley Firmstone, senior vice president of customer success at Rokt, the global leader in e-commerce technology. Listen in as Firmstone discusses the solutions Rokt provides for retailers (1:02), how the technology company helps improve the shopper purchase journey (4:10), and how improving the online…