User Experience

Tips to Help Your Brand Get Experiential Retail Right
October 22, 2018 at 11:44 am

The retail industry is undergoing a major transformation as e-commerce disrupts traditional brick-and-mortar store models and gives rise to new modes of “experiential retail” — last week's bankruptcy filing by Sears speaks to that trend. Experiential retail is being driven by a number of factors, including the increasing popularity of e-commerce, the decline in traditional…

Rebecca Minkoff Using Technology to Grow Customer Engagement
October 1, 2018 at 11:56 am

In episode 165 of Total Retail Talks, Sarah Sheldon, director of e-commerce at Rebecca Minkoff, discusses the reasons behind the luxury fashion brand's incredible growth over the last few years. Sheldon offers details on how Rebecca Minkoff is creating customer engagement with new technologies, such as introducing the see-now-buy-now model, interactive mirrors to improve the in-store…

Gen Z and Millennial Consumers Reveal How to Improve the In-Store Experience
September 24, 2018 at 11:31 am

Wirecard North America asked U.S. consumers how they shop: where they browse, what inspires them to buy (or not), and how they pay. Their answers may surprise you — and provide valuable insights into how merchants can improve their experiences, particularly in-store. Wirecard breaks down the following five key findings in the below infographic: Most…

6 Ways Amazon Has Changed Buying Behaviors
September 12, 2018 at 8:30 am

Consumers love to shop online because it's easy, comfortable and often comes with a significant price savings. It hasn't always been this way, but over the last 20 years has successfully changed the way people shop all over the world. The world's largest online retailer has grown from its humble bookstore beginnings to influence…

Kibo 2018 Consumer Trends Report
August 16, 2018 at 2:36 pm

Based on responses from 3,000 U.S. consumers, the Kibo Consumer Trends report suggests that retailers and branded manufacturers can differentiate themselves in a crowded marketplace by showcasing their most unique assets. Consumers indicated that while price is still the primary factor in purchasing decisions, consumers are increasingly seeking out a differentiated shopping experience — one that provides a rich, informative and personalized online and in-store experience.

Nordstrom Local and the Growth of Experiential Retail
August 3, 2018 at 8:32 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss Nordstrom's inventory-free Local stores, and why experiential retail is integral to the future of brick-and-mortar.

4 Ways Retailers Can Benefit From Amazon’s Prime Day Outage
July 19, 2018 at 12:07 pm

It’s no surprise that shoppers get excited to fill their carts, check out, and have exactly what they want delivered to their doorstep — all for a fraction of the normal cost and in less than two days. One of the most hyped sales events of the year, Amazon Prime Day, is the retailer's biggest…