User Experience

Rising inflation and changing marketplace trends are among the key concerns of retailers around the U.S., as shoppers not only display unprecedented behaviors but also watch every dollar they spend. This makes it even more difficult for businesses in this space to create compelling marketing campaigns that drive conversions and increase loyalty Shopper Behavior in…

Physical and digital retail have largely remained separate, with purchases made either offline or online. But consumer behaviors are changing; we scan QR codes in physical stores to make payments or learn more about a certain product; we use mobile apps to redeem offline discounts on our frequent purchases. And now, brands are increasingly embracing…

In the past few years, browser extensions have transformed the online shopping experience. These online shopping aids offer great value and convenience, allowing savvy consumers to find the best bargains, block ads, and rapidly access product information. Despite their growing popularity, some browser extensions are still met with lukewarm responses from e-commerce professionals, who fear…

Delivering a seamless customer experience across multiple channels requires an e-commerce solution with omnichannel capabilities to ensure a consistent brand experience across all channels. Whether customers are interacting with your business through a website, mobile app, social media or physical store, this consistency builds trust, strengthens brand loyalty, and reinforces the brand image. In addition…

Local malls in the U.S. are facing challenges as foot traffic and popularity decline. It appears that changing consumer behaviors and the growth of online shopping are factors. While the situation is unfortunate, the e-commerce industry has the responsibility and opportunity to fill the void left by the traditional shopping mall experience. It’s not an ending,…

If you asked nearly 500 online shoppers how they would classify their experience finding products on their favorite retail website and nearly three in four said it was “easy,” you’d think that most websites were doing a pretty good job, right? Think again. While 70 percent of those shoppers characterized searching for products online as…

With economic uncertainty feeling like the norm these days, many are looking at businesses that thrived during the recession of 2008, eager to glean clues as to the best way forward through today’s stormy seas. However, decision makers don’t have to travel as far back in time to find a blueprint for success. I believe…

Despite years of work by card issuers, payment processors, businesses and regulators, card-not-present (CNP) fraud continues to grow. CNP fraud increased by 8.5 percent from 2022 to 2023, and it’s projected to represent 73 percent of card fraud losses this year. The most recent version of the 3D Secure protocol, 3DS2, was intended to fight this…

Consumers love bargains. At the time of this writing, 12 of the 13 top Chrome extensions in the Shopping category offer some flavor of automated coupon codes, price comparisons or cashback. For consumers, these browser-based tools are a way to find the best bargains at a time of global belt-tightening. For online stores, they're a…

While having a product page with images and a simple description may have sufficed a few years ago, now the e-commerce landscape demands that your product pages are both optimized and effective. A considered, well-designed product page can boost search engine optimization, improve customer experience, and increase your conversion rate. For perspective, average e-commerce conversion…