User Experience

Preparing for 2024: Best Practices for Pivoting Omnichannel Strategies With Generative AI
December 5, 2023 at 3:36 pm

Retailers are gearing up for 2024, setting their budgets, campaigns and strategies for engaging omnichannel shoppers in the new year. But what happens if a new trend changes the way customers shop in stores or online halfway through the year? Or what if you have the opportunity to engage an audience that wasn’t prioritized in…

Generative AI: 3 Things Amazon Sellers Should Consider
November 28, 2023 at 11:03 am

Instacart‘s partnership with OpenAI was a significant first step in showing how generative artificial intelligence will fundamentally change the digital shelf and retail media. Amazon.com also has several generative AI-powered initiatives, including AI-generated review highlights and Project Nile, a GenAI search concierge reportedly set to launch in January. If the feature fulfills its potential, it…

Ensuring E-Commerce Success This Holiday Shopping Season
November 27, 2023 at 2:55 pm

Black Friday and Cyber Monday stand out as pivotal events in the e-commerce calendar. The onset of the holiday shopping spree seems to be ushering in earlier with each passing year, with this season anticipating a surge in consumer spending, building on the momentum witnessed in recent months. While these monumental shopping days present retailers…

5 Practices to Enhance E-Commerce Customer Engagement
November 16, 2023 at 8:38 am

The intense competition in the e-commerce market, rapid changes in consumer shopping habits, and expansion of new technologies require e-commerce businesses to reshape their customer engagement strategies to win buyers and motivate them to return. Catching and keeping customers’ attention requires expertise in the latest customer experience trends and e-commerce technologies. That’s why forward-looking digital…

Tips to Supercharge Your E-Commerce Strategy This Holiday Season
November 7, 2023 at 10:48 am

As the excitement of Cyber Monday builds, are you properly leveraging data to maximize your online sales? According to Bain & Company, the forecast for U.S. retail sales is a modest growth of 3 percent — the slowest since 2018. However, there’s a silver lining: online spending is predicted to soar by a robust 5…

5 Tips for Avoiding Online Holiday Shopping Fails
October 31, 2023 at 10:57 am

Whether you call it Christmas, the holidays or simply time to re-watch "Home Alone," that time of the year is creeping up on us fast. ‘Tis (almost) the season for serious shopping — and retailers need to make sure their customers’ online experiences are merry and bright. However, as readers of this article well-know, the…

4 E-Commerce Metrics You Aren't Measuring ... But Should Be
October 10, 2023 at 5:47 pm

As with any hypercompetitive field, e-commerce strategies are constantly evolving. Certain metrics such as bounce rate, time on page, and cart abandonment rate have been studied for a long time and, while still important to track, no longer grant the competitive edge they once did (when everyone is looking at the same data, they’re probably…

Reboot, Rethink How Digital Experiences Get Created Online
September 27, 2023 at 9:22 am

For several years now, retailers have been deploying creative digital marketing tactics and transforming how consumers engage with them online. But what if they’ve been doing it all backward? A recent digital experience benchmark report found 85 percent of consumers are unhappy with their online shopping experience, so there’s room for improvement. Companies looking to…

How AI-Powered and Data-Driven Retailers Can Prosper in Tough Economic Conditions
September 20, 2023 at 4:34 pm

Rising inflation and changing marketplace trends are among the key concerns of retailers around the U.S., as shoppers not only display unprecedented behaviors but also watch every dollar they spend. This makes it even more difficult for businesses in this space to create compelling marketing campaigns that drive conversions and increase loyalty Shopper Behavior in…

Bridging Online and Offline Retail in the ‘Phygital’ Era Via Mobile Phones
September 19, 2023 at 2:33 pm

Physical and digital retail have largely remained separate, with purchases made either offline or online. But consumer behaviors are changing; we scan QR codes in physical stores to make payments or learn more about a certain product; we use mobile apps to redeem offline discounts on our frequent purchases. And now, brands are increasingly embracing…