User Experience
As peak seasonal shopping continues, global consumers are seeking to capitalize on deals. This year's holiday shopping season is expected to see an increase in digital transactions compared to previous years, partially due to rising cost of living. Therefore, shoppers are hoping to take advantage of the best deals to help their dollar go further.โฆ
With Black Friday and Cyber Monday behind us, the holiday shopping season has officially kicked off. There's no better time for brands to engage and earn the loyalty of new customers as they seek out the perfect gift. However, brands only get one chance to make a good first impression. According to Salesforce, 80 percentโฆ
Retailers are gearing up for 2024, setting their budgets, campaigns and strategies for engaging omnichannel shoppers in the new year. But what happens if a new trend changes the way customers shop in stores or online halfway through the year? Or what if you have the opportunity to engage an audience that wasnโt prioritized inโฆ
Instacartโs partnership with OpenAI was a significant first step in showing how generative artificial intelligence will fundamentally change the digital shelf and retail media. Amazon.com also has several generative AI-powered initiatives, including AI-generated review highlights and Project Nile, a GenAI search concierge reportedly set to launch in January. If the feature fulfills its potential, itโฆ
Black Friday and Cyber Monday stand out as pivotal events in the e-commerce calendar. The onset of the holiday shopping spree seems to be ushering in earlier with each passing year, with this season anticipating a surge in consumer spending, building on the momentum witnessed in recent months. While these monumental shopping days present retailersโฆ
The intense competition in the e-commerce market, rapid changes in consumer shopping habits, and expansion of new technologies require e-commerce businesses to reshape their customer engagement strategies to win buyers and motivate them to return. Catching and keeping customersโ attention requires expertise in the latest customer experience trends and e-commerce technologies. Thatโs why forward-looking digitalโฆ
As the excitement of Cyber Monday builds, are you properly leveraging data to maximize your online sales? According to Bain & Company, the forecast for U.S. retail sales is a modest growth of 3 percent โ the slowest since 2018. However, thereโs a silver lining: online spending is predicted to soar by a robust 5โฆ
Whether you call it Christmas, the holidays or simply time to re-watch "Home Alone," that time of the year is creeping up on us fast. โTis (almost) the season for serious shopping โ and retailers need to make sure their customersโ online experiences are merry and bright. However, as readers of this article well-know, theโฆ
As with any hypercompetitive field, e-commerce strategies are constantly evolving. Certain metrics such as bounce rate, time on page, and cart abandonment rate have been studied for a long time and, while still important to track, no longer grant the competitive edge they once did (when everyone is looking at the same data, theyโre probablyโฆ
For several years now, retailers have been deploying creative digital marketing tactics and transforming how consumers engage with them online. But what if theyโve been doing it all backward? A recent digital experience benchmark report found 85 percent of consumers are unhappy with their online shopping experience, so thereโs room for improvement. Companies looking toโฆ