User Experience

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Ashley Firmstone, senior vice president of customer success at Rokt, the global leader in e-commerce technology. Listen in as Firmstone discusses the solutions Rokt provides for retailers (1:02), how the technology company helps improve the shopper purchase journey (4:10), and how improving the online…

When retailers close brick-and-mortar locations, it’s usually for one of two reasons. Either a company is in the unfortunate position of having to shutter stores to cut costs or the brand is going through the natural process of transformation and optimization of their store base, eliminating underperforming locations and investing in high potential areas. When…

The return of in-store shopping post-pandemic has reminded customers of the value of a relevant, personalized experience. This convenience is something which e-commerce has struggled to replicate over the years — but it is something that's possible by leveraging first-party data. While we're more accustomed to the use of data in the early to mid-stages of…

For the last few years, retailers have been bracing for the economy to take another downturn. With talks of a recession looming and layoffs permeating nearly every industry, it’s important for retailers to understand how to protect their businesses and persevere through financial uncertainty. Fortunately, even if inflation continues to rise and spending drops off, consumers will still…

Achieving repeat business in retail — a primary sign of success — means identifying and overcoming challenges in an ever-changing landscape. Today’s consumers expect a high-quality buying experience whether they’re shopping online or in a brick-and-mortar store, and retailers are adjusting to ensure a consistently great experience across all channels. It’s all about the experience. Customer…

David Cost has a voracious appetite for innovative technology that turns online shopping into a sublime event. The vice president of e-commerce and marketing for fast-fashion retailer Rainbow Shops pays close attention to traditional e-commerce metrics. However, his guiding benchmark is singular — experience. Sure, the portion of site visitors who end up buying something is important…

The 2022 shopping season, including coveted holiday sales, proved to be anything but typical for shoppers and retailers alike. Issues with rising inflation and tighter budgets, coupled with continued shipping challenges, gave way to new and interesting retail trends. Data from Quantum Metric shows that providing value at every step in the digital experience is…

The sheer volume of online sales in recent years has taken the entire retail industry, from small businesses to global enterprises, by storm. The faster, more convenient channel makes it possible for consumers to shop anywhere, anytime. While holiday shopping and cyber sales draw peak traffic to sites throughout November and December — 59 percent of…

The e-commerce user experience (UX) is more important than ever for retailers. Consumers are looking for convenient, personalized shopping experiences, from online to in-store and everything in between. While there has been significant progress in improving e-commerce UX in recent years, advancements focused on efficiency have had the most impact. As we begin 2023, three…

For technical leaders in e-commerce, it's all about the money. More so than in almost any industry, software development decisions in e-commerce need to be justified from a revenue perspective. With many companies implementing hiring freezes, and as budgets tighten ahead of an "e-commerce winter," allocating limited technical resources is more important than ever. From…