User Experience

Retailers that refuse to embrace and perfect an omnichannel experience will lose customers and revenue. Whether they’re shopping via mobile app, website, social media or in-person, consumers expect a seamless and consistent experience when interacting with a brand. Optimizing the omnichannel customer journey has become a competitive differentiator and a necessity in the retail world…

Is this brand using sustainable business practices? Is this retailer aware of its social impact? What values am I supporting when I buy from this brand? Many of us have probably asked ourselves these questions before making a purchase. In fact, as of 2019, 70 percent of consumers take the social impact of a brand…

Like many sectors, luxury retail has weathered more than a few challenges, crises and storms over the last few years — illustrated by the 23 percent drop in sales (or around $228 billion) in 2020 worldwide. These challenges have put considerable pressure on brands to keep pace with changing market trends and customer behaviors. For decades,…

Waiting in line has been called a “timeless form of torture.” In the U.S. alone, Americans spend roughly 37 billion hours each year queuing. And the problem of waiting has only gotten worse. Restarting life as we knew it has proven more challenging than we initially anticipated. Supply chain issues and staffing shortages have thwarted…

The disruption and shifting demands of the past 24 months have elevated retail’s focus on the “consumer experience,” as e-commerce transformed the way retailers do business and forced large-scale technology adoption and innovation. But while it may seem like the shift to experience-focused retail delivery happened overnight, these changes were already underway, even before the…

After all the recent upheaval to the retail industry and heightened consumer expectations, omnichannel retailers are looking for ways to future-proof their customer experience (CX) strategies to ensure they’re not caught flat-footed again. Customer experience automation, which leverages digital workers to assist customers in accessing product and order information in real time from pre-purchase through…

Forward-thinking retail organizations across the globe understand that nurturing the customer experience goes beyond the initial sales engagement. The importance of visibility into the customer journey and the seamless integration with manufacturers are vital as customer expectations rise. In fact, when it comes to making a purchase, 64 percent of people find customer experience more…

As e-commerce has rapidly accelerated, so have consumer expectations surrounding online brand experiences. Shopping has become an extension of everyday life; every moment is now an opportunity for discovery and connection. As a result, consumers are being more spontaneous in their purchases, making brand loyalty suffer and competition rise. The average person is estimated to…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “Tips for Preventing Shopping Cart Abandonment,” authored by Isaac Gurary, CEO of NoFraud. This article shares two key strategies to combat rising product prices and optimize the customer checkout experience. It's critical that…

Research indicates that 65 percent of retailers are more likely to sell to existing customers than to new customers, and it costs five times as much to attract new ones than to retain existing ones. It’s a clear challenge to keep and add customers to retail ecosystems. To e-commerce retailers, there are significant costs to…