Shopping Cart Abandonment

The Secret to Increasing Your E-Commerce Sales by 42%
February 18, 2016 at 9:53 am

With more and more consumers preferring to shop online, internet retailers are witnessing exceptional growth. Industry analysts are expecting this upward trend to continue. And it’s not just the domestic e-commerce market that’s growing; the global market shows huge potential as well. According to eMarketer, global e-commerce is poised to more than double by 2019…

7 Ways to Check Out Your Checkout Process
January 7, 2016 at 10:01 am

A pro golfer is just one short putt away from winning the championship. He taps the ball, it rolls, teeters on the edge of the cup and then settles at the rim with no intention of dropping in. Argh. That’s pretty much how online retailers feel when a shopper has filled a cart and made…

Too Many Abandoned Carts? Don’t Blame Shipping Costs
July 21, 2015 at 2:04 pm

We all know you can’t close a sale every time someone clicks on a "Buy Now" button on your website. There are dozens of studies showing cart abandonment rates in the 65 percent to 80 percent range. Some of those people are just kicking the tires and aren’t going to buy today, but too many…

Make Your Shopping Cart Work Harder
June 22, 2015 at 4:31 pm

The time has come to reimagine your shopping cart. For years, it's served as the connection between the shopping experience and the checkout process, but now it needs to do more. Consumers aren't shopping like they did in the early days of e-commerce, and it’s time for the shopping cart to catch up. The shopping…

3 Steps to Successful Cart Reminder Messages
October 23, 2014

Everyone knows that shopping cart reminder emails will bring shoppers back to a site to shop and hopefully buy. The rate of shoppers leaving items in a shopping cart continues to rise, though many shoppers are not truly abandoning carts with no intention to come back and shop.

Target Fills its Cart With Some of Amazon's Tricks
November 12, 2013

The discount chain's latest online offerings have a distinct feel, from recurring deliveries for diapers to on-demand streaming video to free shipping and discounts for its members. All emulate similar offers from Amazon. Target's headquarters is also taking on some perks more typical of West Coast technology companies than a Midwestern retailer. That includes vintage arcade games, a boccie ball sand pit and a red basketball court stamped with the retailer's bull's-eye logo in the new common area. And next year, the company plans to spend more on technology than it does on building and upgrading its stores.