Shopping Cart Abandonment

7 Tips to Decrease Shopping Cart Abandonment
July 31, 2017 at 9:46 am

Over the last several years, the U.S. market has seen a rapid increase in e-commerce sales and transactions. Although e-commerce sales revenue has grown and merchandise is moving across the country faster than ever before, there's still room for improvement. A recent study by the Baymard Institute reveals a nearly 70 percent online shopping cart…

How to Combat Cart Abandonment With Marketing Automation, Part 2
June 19, 2017 at 11:11 am

Retailers and their marketing teams are perennially engaged in a grueling, thankless struggle to try and prevent consumers from ditching them before they hit the elusive Buy button. In part one of this series, we looked at how brands are now turning to automated marketing to identify and correct generic problems in their e-commerce interface,…

Why Consumers Abandon Shopping Carts During the Holidays
November 16, 2016 at 8:00 am

There's been an influx of reports predicting that this year’s holiday sales will continue on an upward trajectory. PwC forecasts that 2016 holiday spending will reach its highest peak since the Great Recession, at about a 10 percent increase from 2015 holiday sales. The National Retail Federation (NRF) projects that holiday sales will see a 3.6 percent…

Tips for Turning Browse Abandoners Into Buyers
May 19, 2016 at 10:14 am

Think about the typical website conversion funnel. At the top is the homepage and at the bottom is the checkout page, every retailers end goal, right? However, not every shopper makes it to the bottom of the funnel. In fact, the vast majority don't. In 2015, $4 trillion worth of merchandise was abandoned in online…

The Reality of Retail: Marketing Beyond the Moment
April 4, 2016 at 6:59 pm

If you had a dime for each time you’ve been told you need to reach the omnichannel customer, you’d have at least $20. I think I’m up to $45.90. This relentless, finger-wagging nag isn’t unjustified. The always-on availability of cheap, high-speed internet connections and the warp-speed evolution of mobile devices has created a consumer that…

4 Tips to Lowering Your Cart Abandonment Rate
March 25, 2016 at 9:17 am

Is there anything more frustrating than an abandoned shopping cart? Online retailers drive themselves crazy over this problem, wondering whether they should improve their site’s design, promote a more intuitive user experience or revamp their marketing strategies. All of these factors could indeed be playing a role in whether consumers are clicking the “Buy” button.…

Conquering Cart Abandonment With Shipping Predictions
March 15, 2016 at 10:09 am

Most Amazon.com shoppers love how the site immediately predicts shipping costs and delivery date for their purchases. As soon as shoppers click on a product, they see a message such as, “Want it Wednesday, Sept. 30 by 4 p.m.? Order in the next 11 minutes, six seconds.” What’s noteworthy is that Amazon does this up…