Shopping Cart Abandonment

Retailers and their marketing teams are forever trying to nudge shoppers to load up their shopping carts, and go on to click the “Buy” button. In parts one and two of this three-part series, I looked at how the base of e-commerce is built, all the way from setting the right goals to pushing customers…

Over the last several years, the U.S. market has seen a rapid increase in e-commerce sales and transactions. Although e-commerce sales revenue has grown and merchandise is moving across the country faster than ever before, there's still room for improvement. A recent study by the Baymard Institute reveals a nearly 70 percent online shopping cart…

Retailers and their marketing teams are perennially engaged in a grueling, thankless struggle to try and prevent consumers from ditching them before they hit the elusive Buy button. In part one of this series, we looked at how brands are now turning to automated marketing to identify and correct generic problems in their e-commerce interface,…

There's been an influx of reports predicting that this year’s holiday sales will continue on an upward trajectory. PwC forecasts that 2016 holiday spending will reach its highest peak since the Great Recession, at about a 10 percent increase from 2015 holiday sales. The National Retail Federation (NRF) projects that holiday sales will see a 3.6 percent…

Join us to learn how to steer clear of the pitfalls and avoid the top tax and duty mistakes retailers make when selling cross-border.

Consumers are abandoning carts on e-commerce sites at an alarmingly high rate. And they’re doing so when they get to the checkout page.

Think about the typical website conversion funnel. At the top is the homepage and at the bottom is the checkout page, every retailers end goal, right? However, not every shopper makes it to the bottom of the funnel. In fact, the vast majority don't. In 2015, $4 trillion worth of merchandise was abandoned in online…

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.

If you had a dime for each time you’ve been told you need to reach the omnichannel customer, you’d have at least $20. I think I’m up to $45.90. This relentless, finger-wagging nag isn’t unjustified. The always-on availability of cheap, high-speed internet connections and the warp-speed evolution of mobile devices has created a consumer that…

Is there anything more frustrating than an abandoned shopping cart? Online retailers drive themselves crazy over this problem, wondering whether they should improve their site’s design, promote a more intuitive user experience or revamp their marketing strategies. All of these factors could indeed be playing a role in whether consumers are clicking the “Buy” button.…