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How to Make Online Gift Buying a Cinch for Any Occasion
June 25, 2013

Online shoppers faced with buying a gift often don't know what they want to buy until they see a product that catches their fancy. That presents a challenge for online retailers, who must present shoppers with the right mix of products without knowing what they'll jump at. A variety of search and navigation tools can help guide your customers through the process of looking for a gift and zeroing in on the best options. Your job is to make this process as fast and easy and possible; consumers don't have time for endless, random browsing.