Promotional Strategy

Retailers Aren't Lazy About Their Survival During the Coronavirus Pandemic
April 14, 2020 at 7:16 pm

The worldwide coronavirus pandemic has caused many retailers to close their physical stores, causing a sudden increase of excess inventory. Nike, for example, saw an inventory spike of 7 percent in its fiscal quarter ending Feb. 29. As a result of the current crisis, retailers are turning to different measures to keep their businesses afloat.…

How to Make Free Shipping Profitable, Part 4
February 19, 2020 at 2:39 pm

Whether you’re a brand or a retailer, the internet is a crowded place to sell things. You're constantly fighting for coveted shopper attention in your emails, ads and paid Instagram posts. Once you have a visitor’s attention, it’s about nailing that conversion to a paid customer. Free shipping could be just the thing to bring…

Research Offers 3 Keys to Retailers Winning the Holiday Season
November 19, 2019 at 10:27 am

The holidays are just around the corner. Is your company ready? A recent Periscope By McKinsey study of more than 1,000 U.S. consumers examined shopping attitudes and behaviors for this coming holiday season. Findings not only revealed consumers’ plans, but also emerging trends with big implications for retailers. Consumers Are Seeking Inspiration With almost half…

Starbucks Clover: A Missed Revenue Opportunity
September 19, 2019 at 12:17 pm

What is the greatest coffee secret at Starbucks you never knew? Simple answer: a cup of coffee from its Clover machine. I will get to the sales and marketing point of this blog post in a moment. But first let’s talk about a subject most of us love: coffee! If you've never had a "Clover," you're…

The Flywheel Effect in Action: Why Amazon Prime Day Participation is Escalating
August 12, 2019 at 11:07 am

Amazon.com's Prime Day is proving to be a highly effective “flywheel” strategy that boosts Prime subscriber numbers and, in doing so, creates a captive membership community that’s willing and eager not only to participate in future Prime Day events, but also in year-round shopping. Prior to this year's Prime Day, Periscope By McKinsey conducted research…

As the Summer Heats Up, So Does Competition for Back-to-School Spend
August 7, 2019 at 10:01 am

To many, it may feel as though summer still has a ways to go. But like it or not, retailers must face the fact that Amazon.com's first-ever 48-hour Prime Day ushered in the unofficial start of the 2019 back-to-school (BTS) shopping season, along with some heated competition for consumer spend. BTS is the second-largest shopping…

Here’s How to Get the Most From 2019’s Holiday Shopping Season
July 19, 2019 at 11:38 am

In the weeks between Thanksgiving and Christmas in 2018, U.S. consumers spent a record $850 billion. While Thanksgiving 2019 is still four months away, the competition for holiday dollars is already under way. Discerning retailers are looking to win back some of the holiday dollars going to Amazon.com every year. Amazon had more traffic on…

The Promo Calendar is Dead. Long Live the Promo Calendar.
July 17, 2019 at 11:20 am

The retail promotional calendar is how almost every retailer has planned for, managed and executed its seasonal promotions and discount activities. There’s just one big problem with this approach: it doesn’t work. It isn’t well-suited for today’s retail industry, and hasn’t been for some time. The entire landscape is changing at a faster pace, and…