Promotional Strategy

How High Prices and Economic Uncertainty Have Impacted Consumer Behavior
August 3, 2023 at 11:42 am

Consumer shopping behavior is changing. Because of an uncertain economic environment and record-high prices, todayโ€™s consumers are changing where they shop, when they shop, and how they shop to save money. They're more reliant on existing tactics like loyalty programs and expanding the set of technological tools they use such as digital coupons, cashback rewardsโ€ฆ

Understanding and Optimizing Pricing and Promotions
June 22, 2023 at 11:50 am

Todayโ€™s shopper behavior is changing faster than ever before. Typically, shopper behavior changes are slow and steady โ€“ like making course corrections on a big ship. However, with the highest inflation in 40 years, we are seeing material changes in shopping habits on a much shorter timeline. The Why Behind Price Increases The average shoppingโ€ฆ

What the New Shopping Features in Edge and Google Search Mean for Online Retailers
June 12, 2023 at 11:52 am

Itโ€™s a fact of life: When youโ€™re selling online, the platforms that send traffic your way can make or break your business. Therefore, you should always keep an eye out for any changes that can impact user behavior. In recent months, two of the biggest platforms around โ€” Google and Microsoft โ€” have integrated coupons,โ€ฆ

Retailers Seek to Capitalize on Bed Bath & Beyond's Bankruptcy
May 1, 2023 at 4:12 pm

Shortly after Bed Bath & Beyond filed for bankruptcy protection and informed customers it would stop accepting the store's iconic blue coupons as part of the wind down process, several competitors jumped in and began accepting them. The Container Store, for example, said last week that it will accept "a competitor's blue coupon" at any of its 97 U.S. stores nowโ€ฆ

Price and Promotion Strategies to Make Sure Inventory Moves Before, During, and After the Holidays
December 14, 2022 at 3:57 pm

Todayโ€™s retailers are facing an urgent need to better understand customer behaviors. This holiday season, listening to what consumers want and need will be vital to predicting their purchasing decisions and ensuring your inventory is not under- or overstocked. However, many supply chain leaders are still relying on their instincts rather than the newest data.โ€ฆ

Using E-Commerce Solutions to Incentivize Customers to Shop In-Store
November 29, 2022 at 8:11 pm

As in the past few years, the retail sector in 2023 will be heavily impacted by macroeconomic trends such as supply chain constraints and inflation. We remain in a challenging environment characterized by uncertainty. Consumer spending continues to increase, but will it plateau? Inflation appears to be slowing, but will this relief continue? And willโ€ฆ

Biggest Online Shopping Day Ever: Cyber Monday Shatters Records
November 29, 2022 at 4:39 pm

Consumers spent a total of $11.3 billion online on Cyber Monday, representing 5.8 percent growth year-over-year (YoY), according to Adobe Analytics. It registers as the biggest online shopping day of all time. In the peak hour (8:00 p.m. to 9:00 p.m. Pacific), consumers spent $12.8 million every minute. On Cyber Monday, online spending was driven by purchases of toys, with sales growing 684โ€ฆ

Promotions โ€ฆ Donโ€™t Train Your Customers
November 17, 2022 at 12:21 pm

Who doesnโ€™t like a good money-saving deal? Itโ€™s human nature to want to save money. "Free shipping! $10 Off! Gift with order! Save 20%! Buy one get one free!" These are all common offers that motivate customers to purchase. We all know that promotional offers increase the rate of response. How do you keep fromโ€ฆ

How Marketers Can Gather Zero-Party Data Through Promotions
November 17, 2022 at 11:51 am

Deal-based marketing has often been associated with competing for customers based on the lowest possible price point. Traditionally brands that needed to sell products or tickets in a hurry partnered with deals sites to move these items at a large discount. However, this model doesn't maximize the potential value of deal-based marketing. During the pastโ€ฆ

How to Effectively Communicate the Big Ideas That Set Your Business Apart From Other Brands This Holiday Season
November 3, 2022 at 11:12 am

With unprecedented global economic challenges, retailers should dedicate their efforts and resources to what they can control during the upcoming holiday season. In the previous year, the retail sector achieved a 16 percent growth driven by various factors. For instance, the stabilizing job market and government stimuli boosted discretionary income, thus supporting consumers' purchasing potential.โ€ฆ