Promotional Strategy

The Future of Card-Linked Shopping Offers and the Huge Potential of SKU-Level Data
November 1, 2022 at 3:05 pm

Card-linked offers (CLOs) continue to grow in popularity with consumers. Theyโ€™re especially popular with younger, more digital consumers. In fact, 75 percent of Gen Zers are likely to revisit businesses that offer cash back using CLOs. But too often CLOs donโ€™t offer discounts on items that card holders actually want to buy or experiences they wantโ€ฆ

3 Planning Tips for 'Allidays' and Holidays
October 26, 2022 at 9:49 am

โ€˜Tis the season for retailers to get wrapped up in holiday planning, but not everyone is looking ahead to December. Some are gearing up for consumer promotions around Dรญa De Muertos (Nov. 1) or Singles' Day (Nov. 11), and savvy retailers should take notice. While the big occasions tend to deliver the same returns yearโ€ฆ

4 Ways to Kick-Start Your Holiday Planning to Get Aheadย ย 
October 5, 2022 at 9:37 am

Nearly a quarter of Americans have started saving for the holidays already. At the same time, inflation concerns are real. Gartner reported that over 40 percent of consumers believe companies are hiking prices to increase profits, and 65 percent will likely pull back spending in one area theyโ€™ve traditionally purchased in. However, brands can stillโ€ฆ

Nike to Increase Promotions to Clear Out Inventory
October 3, 2022 at 10:07 am

Nike reported last week a 44 percent increase in inventory compared to the prior year period, driven by an increase in inventories from ongoing supply chain volatility. As a result, the sportswear brand plans to ramp up discounting and promotions to clear out some of its $9.7 billion in footwear and apparel before the holidays. Onโ€ฆ

Protecting Margins With a Modern, Consumer-Obsessed Strategy
September 27, 2022 at 11:35 am

Todayโ€™s consumer is far more informed, far more discerning, and has far more choices than just 20 years ago. The rise of e-commerce, social media, and digital marketplaces lowered the barriers to entry for new, innovative and nimble direct-to-consumer (D-to-C) brands, which has made the competitive landscape increasingly crowded. With the ability to now buyโ€ฆ

Prime Day Reflections to Prime Marketers for Holiday Planning 2022
August 23, 2022 at 6:01 pm

Prime Day 2022 is fading from the rearview mirror โ€” the numbers are in and the trades have spoken. Yet, I find myself reflecting on some key learnings from this year that, as a marketer, I feel are important to share with brands looking to maximize their Prime Day presence and keep visibility high forโ€ฆ

4 Creative Ways Retailers Are Using Gift Cards to Drive Sales
June 29, 2022 at 3:56 pm

With supply chain issues stressing physical inventory and inflation running high, consumers are turning to gift cards to fill the gap and stretch their spending power. According to a recent consumer survey from Fiserv, 58 percent of consumers said gift card promotions are motivating them to buy more gift cards during this inflation period. Thisโ€ฆ

How Brands Can Capitalize on Prime Day 2022
June 15, 2022 at 5:19 pm

Now is the time for brands to gear up for Amazon Prime Day 2022. While the dates have yet to be announced, preparations are well under way for the massive online shopping event. In 2021, consumers purchased $11.2 billion worth of goods on Amazon.com during Prime Day, up 7.7 percent from $10.4 billion in 2020.โ€ฆ

Report: Retailers Lowering Prices to Mitigate Rising Surplus Inventories
May 30, 2022 at 3:28 pm

While only a few months ago U.S. retailers were scrambling to fill their shelves due to supply chain delays, many are now facing inventory surpluses and having to discount unsold goods, according to a Reuters report. Average retail inventories have been rising quickly, too. The Reuters article cited research from Citi that found 11 ofโ€ฆ

Why May is the New Black Friday
May 12, 2022 at 3:14 pm

When we think about big revenue-generating opportunities on the calendar, we typically focus on November and December, particularly Black Friday. But sales on Black Friday last year โ€” both in-store and online โ€” dropped below pre-pandemic levels. Heading in the opposite direction is May, which is quickly becoming one of the most important revenue-generating moments of theโ€ฆ