Promotional Strategy

Discount Sites and Promotions: A Retail Strategy That Works
December 20, 2018 at 10:58 am

Discount sites like Groupon, the former LivingSocial (acquired by Groupon in 2016), and niche markets like Restaurant.com are popular with consumers, allowing them to pre-purchase gift cards for local services and activities at a cut price. From a business owner’s perspective, though, what’s the advantage of promoting your brand on such a site? Is it…

6 Pricing and Promotion Tips to Capture Last-Minute Holiday Shoppers
December 17, 2018 at 12:16 pm

With Thanksgiving, Black Friday and Cyber Monday falling on the early side this year, there's a little longer shopping season — but an overwhelming array of choices. More time means more opportunities to compare assortment, prices and offers, which means loyalty may go out the window.  How can retailers craft engaging, relevant pricing and promotions…

Retail Sales: Temporary Surge or Continued Recovery?
November 8, 2018 at 3:00 pm

Fourth-quarter financials in 2017 demonstrate once again that retailers walk a tightrope when it comes to driving sales and maintaining gross margins. In spite of healthy sales increases in the fourth quarter, many retail executives felt the impact of a dynamic business environment that challenged retail companies on numerous fronts: new technology, evolving consumer preferences,…

Lessons in Maximizing the Back-to-School Opportunity
October 15, 2018 at 10:10 am

School is back in session — and it isn’t just students who should be ready to learn. For retailers, the back-to-school shopping season has become increasingly important each year as both a growing revenue opportunity and often as an indicator of peak holiday performance. What lessons can they take away from this year in order…

Back-to-School Shopping Trends Retailers Need to Know
August 27, 2018 at 12:59 pm

The back-to-school (BTS) shopping season is one the busiest times of the year for retailers and consumers. Between August and September, many retailers will be working to drive parents to brick-and-mortar and online stores through competitive promotions, and parents will be laser-focused on getting the best deals while maximizing their limited shopping time. But with…

Your Omnichannel Guide to a Successful Back-to-School Season
August 15, 2018 at 10:02 am

August is here, and while many of us are soaking in the last summer beach days, back-to-school (BTS) season is already in full swing. BTS is the second most popular shopping season of the year, bringing excitement, nostalgia and, most importantly, sales. On the heels of the National Retail Federation’s 2018 BTS report, which forecasts…

3 Ways to Maximize Your Gross Profit Margins
August 14, 2018 at 9:40 am

Gross profit margin is — and will always be — a key metric in retail, as it enables you to make critical decisions around your assortment, inventory orders, pricing and promotions. For this reason, it’s important to not only measure your gross profit margins, but to continuously optimize them. Here are three tips to help…

Winning the Shopper Dollar This Summer
August 2, 2018 at 2:14 pm

After an extended winter for most of the country, summer is in full swing. Summer creates two major reactions for most Americans. First, it’s time to get outside and enjoy the warmth and fresh air. Second, it's time for social gatherings with friends and families at someone’s house, preferably the one with the great outdoor…