Online Video

Here are a couple of video advertising tips that you can employ based off the different consumer mind-sets of the holiday season.

We’ve all heard the saying, “A picture is worth 1,000 words.” But did you know that your brain actually processes videos 60,000 times faster than text? In a crowded, direct-to-consumer space, video can be leveraged as a valuable way to help create connections, as well as help e-commerce companies stand out to their target customer.…

In this webinar, you’ll learn how to navigate the influencer marketing industry and avoid influencer fraud.

Short-form video content is gaining traction across industries, and investors and brands alike are taking notice. This month alone Jeffrey Katzenberg raised $1 billion for his short-form video venture NewTV, and Beijing-based Bytedance Technology Co., owner of the wildly popular short-form video platforms Tik Tok and Musical.ly, has a rumored aim to raise $3 billion…

Who doesn’t love Tasty, BuzzFeed's buzzy online cooking video channel? Apparently, not many people. The go-to destination for recipe inspiration is now the world’s largest social food network with 73 billion lifetime video views. Currently, Tasty reaches 540 million people globally via social platforms including Facebook, YouTube and Snapchat; its website and app; and through…

Herman Miller, a designer, manufacturer and retailer of office and home furniture, is tapping IBM Cloud Video’s live streaming video technology to connect with its network of 134 independent dealers operating from 247 different locations in the U.S. As retailers and brands continue to pivot to omminchannel strategies to compete with Amazon.com, these companies are…

Recently, digital ad spending surpassed TV spending by $31 billion worldwide. Of those digital ads, mobile ad spending accounted for 70.3 percent of investments, meaning advertisers have concentrated their dollars on mobile traffic as consumers continue to spend more time on mobile devices. As an e-commerce marketer, this shift in ad spending may not come…

Brands and retailers have long banked on the power of influencers to promote their brand or products. It’s been a great way to build trust by creating useful and relevant content that consumers can relate with. Over the years influencer marketing has grown in popularity due to its high success rate, and today, nearly half…

With consumers spending more and more time online watching video, it’s easy to see why YouTube (100 percent video) and Facebook (almost 80 percent video) are the top two most trafficked websites. Video has captured the attention of consumers and isn’t letting go. Consider that 64 percent of shoppers visit YouTube before making a purchase,…

While currently almost all of Amazon.com product reviews are written by users, the online shopping behemoth is pivoting to video later this month by inviting some of its 2 million merchant partners to post promotional and instructional videos to the site in mid-December, according to a report from business research firm L2. According to the report, “this feature…