Online Video

Have you ever heard the saying, “what you don’t know can kill you”? The term holds true for retailers now more than ever. Customer loyalty is, in large part, driven by what a customer experiences throughout their journey with a brand. That journey may include things like shopping online or in-store, picking up curbside or…

As more and more consumers turn to e-commerce and pivot away from brick-and-mortar shopping, online retailers continue to look for new ways to improve their customer experience. These retailers are increasingly making use of video content, which is rapidly becoming a key part of e-commerce platforms. For example, Google recently introduced a new video shopping…

While there’s nothing quite like the experience of going shopping in person, for many consumers livestreaming has quickly become the next best thing. As for marketers and businesses, livestreaming is the closest they can come to physically connecting with their customers during the COVID-19 pandemic. For the unaware, livestreaming in the e-commerce space is the…

In episode 269 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jordan West, co-founder and chief marketing officer of Little & Lively, a Canadian baby and kid's clothing brand. Listen in as West discusses the company's history, and how his professional background led him and his wife to start the brand. He shares why customer…

Clearly, COVID-19 has had a seismic effect on the economic landscape. Nonetheless, reactions produced some interesting cracks in the marketing world. Not only did homebound consumers begin to search for more products online, but those same shoppers also became more brand-agnostic in the process. According to mid-2020 behavioral research from McKinsey, no fewer than three-quarters of…

Uncertainty in the retail industry is at an all-time high. One month, we’re watching sales plummet to never-before-seen lows, and almost as quickly, numbers rebound for the biggest monthly sales surge on record. What’s clear even with an ambiguous road ahead is that brands and retailers will need to more thoughtfully consider how to improve…

It’s no secret that COVID-19 has caused retailers to rethink and shift their now tighter marketing budgets. Weary of investing in digital advertising and marketing that cannot be clearly measured, retailers are moving away from big branding initiatives that don't yield direct results in favor of performance techniques that directly translate to sales. Beyond marketing…

Will the world ever “go back to normal” following the COVID-19 pandemic? Perhaps, but it’s going to be a longer haul than many realize. Traditional retailers are among the many facing a handful of changes since the pandemic struck, including how to navigate remote environments and the explosion of online shopping. This shift has also…

As shelter-in-place rules continue to change across the country, it’s an important time for brands to stay connected with consumers. Social media is a tool that makes this possible, and a spike in impression inventory across paid media campaigns underscores its success in doing so. In fact, according to internal reporting data from my company,…

For the last few years, live commerce has been steadfastly developing and evolving. Undaunted by early rejection from most retailers and seeing its popularity soar overseas, live commerce has persisted as it waited for its coming out party. That moment appears to have arrived. COVID-19 by any measure has shaken us to the core. However,…