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In episode 269 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jordan West, co-founder and chief marketing officer of Little & Lively, a Canadian baby and kid's clothing brand. Listen in as West discusses the company's history, and how his professional background led him and his wife to start the brand. He shares why customer…

Clearly, COVID-19 has had a seismic effect on the economic landscape. Nonetheless, reactions produced some interesting cracks in the marketing world. Not only did homebound consumers begin to search for more products online, but those same shoppers also became more brand-agnostic in the process. According to mid-2020 behavioral research from McKinsey, no fewer than three-quarters of…

Uncertainty in the retail industry is at an all-time high. One month, we’re watching sales plummet to never-before-seen lows, and almost as quickly, numbers rebound for the biggest monthly sales surge on record. What’s clear even with an ambiguous road ahead is that brands and retailers will need to more thoughtfully consider how to improve…

It’s no secret that COVID-19 has caused retailers to rethink and shift their now tighter marketing budgets. Weary of investing in digital advertising and marketing that cannot be clearly measured, retailers are moving away from big branding initiatives that don't yield direct results in favor of performance techniques that directly translate to sales. Beyond marketing…

Will the world ever “go back to normal” following the COVID-19 pandemic? Perhaps, but it’s going to be a longer haul than many realize. Traditional retailers are among the many facing a handful of changes since the pandemic struck, including how to navigate remote environments and the explosion of online shopping. This shift has also…

As shelter-in-place rules continue to change across the country, it’s an important time for brands to stay connected with consumers. Social media is a tool that makes this possible, and a spike in impression inventory across paid media campaigns underscores its success in doing so. In fact, according to internal reporting data from my company,…

For the last few years, live commerce has been steadfastly developing and evolving. Undaunted by early rejection from most retailers and seeing its popularity soar overseas, live commerce has persisted as it waited for its coming out party. That moment appears to have arrived. COVID-19 by any measure has shaken us to the core. However,…

As the coronavirus pandemic forced brick-and-mortar stores around the world to shut their doors this spring, some retailers turned to livestreaming to engage their customers. Many found the experiment a resounding success. Case in point: InTime, a Chinese department store operator owned by Alibaba, leaned into livestreaming to boost its activity during the country’s lockdown. InTime saw…

When states and countries begin reopening stores, restaurants, workplaces, and entertainment spaces, we’ll be living in a dramatically different world then we were before the COVID-19 pandemic. How could anyone truly predict a global pandemic and the aftermath it would leave on our economy? Yet, here we are as consumers, business owners and marketers, stuck…

In episode 253 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Christian Palmaz, co-founder of Palmaz Vineyards, a family-owned and operated winery located in Napa Valley that practices a unique form of gravity-flow wine making. Listen in as Palmaz discusses the vineyard's history and his role at the company, how the COVID-19 crisis has impacted…