Online Video

Will the world ever “go back to normal” following the COVID-19 pandemic? Perhaps, but it’s going to be a longer haul than many realize. Traditional retailers are among the many facing a handful of changes since the pandemic struck, including how to navigate remote environments and the explosion of online shopping. This shift has also…

As shelter-in-place rules continue to change across the country, it’s an important time for brands to stay connected with consumers. Social media is a tool that makes this possible, and a spike in impression inventory across paid media campaigns underscores its success in doing so. In fact, according to internal reporting data from my company,…

For the last few years, live commerce has been steadfastly developing and evolving. Undaunted by early rejection from most retailers and seeing its popularity soar overseas, live commerce has persisted as it waited for its coming out party. That moment appears to have arrived. COVID-19 by any measure has shaken us to the core. However,…

As the coronavirus pandemic forced brick-and-mortar stores around the world to shut their doors this spring, some retailers turned to livestreaming to engage their customers. Many found the experiment a resounding success. Case in point: InTime, a Chinese department store operator owned by Alibaba, leaned into livestreaming to boost its activity during the country’s lockdown. InTime saw…

When states and countries begin reopening stores, restaurants, workplaces, and entertainment spaces, we’ll be living in a dramatically different world then we were before the COVID-19 pandemic. How could anyone truly predict a global pandemic and the aftermath it would leave on our economy? Yet, here we are as consumers, business owners and marketers, stuck…

In episode 253 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Christian Palmaz, co-founder of Palmaz Vineyards, a family-owned and operated winery located in Napa Valley that practices a unique form of gravity-flow wine making. Listen in as Palmaz discusses the vineyard's history and his role at the company, how the COVID-19 crisis has impacted…

The whole state of retail is in flux — and it's anybody’s guess what the future holds for consumers, retailers and shopping, especially as the holiday season approaches. All we know is that consumers and retailers alike want to get back to normal. But what will normal be? Will consumers ever feel truly safe shopping…

As a lifestyle habit, consumers turn to their smartphones for everything from answering simple questions, researching products and making shopping decisions, to scrolling through social media feeds to stay connected. For this reason, brands have the opportunity to engage with consumers at timely moments via their most personal devices. User behavior has evolved as consumers…

YouTube is the world’s leading source of on-demand video content, with over a billion daily users. With such a large, receptive audience to potentially be tapped, it’s no wonder brands consider their YouTube presence vital for business. A recent HubSpot State of Inbound report indicated nearly half (48 percent) of marketers in the U.S. are…

The number of YouTube channels earning over six figures grew by more than 40 percent in 2018. YouTube may have started out as a place on the internet to share funny and shocking videos, but in 2019 it’s becoming one of the premier advertising platforms in the world, mainly through influencer marketing videos. To better understand…