Online Video
Technology is top of mind for most retailers today, no matter their size, product category or any other variables. As such, Total Retail surveyed its audience with the goal of finding out what types of retail technology retailers are interested in (as well as investing in), what retail trends and digital trends theyโre tracking, and theirโฆ
When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly atโฆ
As e-commerce grows, companies are being challenged to be seen in the saturated market while holding the attention of potential customers. With studies showing an average attention span of eight seconds, retailers must find a way to break through the noise. By providing e-commerce merchants with shoppable search results through video, the future of theโฆ
Todayโs e-commerce landscape is filled with obstacles for retailers. There's a growing tendency for consumers to ignore static content, which is driven by the sheer quantity of marketing messages they're exposed to on a daily basis. If you're trying to reach a prospective customer through advertising, you need to be in the top .01 percentโฆ
A recent blockbuster deal in the retail arena was the announcement that TV home shopping giant QVC was buying its main rival, the Home Shopping Network (HSN). This comes at a time when the audience for TV home shopping is in decline, causing some analysts to see the merger as a โlast gaspโ effort ofโฆ
Video marketing content is undeniably powerful. Itโs visual, engaging and interactive. Once the province of large companies with million-dollar ad budgets, video campaigns are now accessible to small business owners. The rise of streaming video and smartphone technology means that itโs never been easier or more cost effective to create video content. Retail companies canโฆ
In episode 95 of Total Retail Talks, recorded at our live podcast event in Chicago earlier this spring, Tom Zegar, co-founder of PulseTV, an online retailer of general merchandise, shares how the company is successfully using email marketing and video to engage, acquire and develop relationships with its customers.
In todayโs retail marketplace, more than ever, companies need to be ready to adapt. Fluctuations can happen rapidly and unexpectedly. Itโs critical for employees at every level to understand a companyโs strategy, particularly in times of change. The real challenge lies in making sure that strategy is conveyed clearly, consistently and authentically. You might beโฆ
In todayโs retail marketplace, more than ever, companies need to be ready to adapt. Fluctuations can happen rapidly and unexpectedly. Itโs critical for employees at every level to understand a companyโs strategy, particularly in times of change. The real challenge lies in making sure that strategy is conveyed clearly, consistently and authentically. You might be [โฆ]