Online Video

Consumers are watching online video in record numbers, and brands have taken notice. Many retailers have made video an integral part of their digital marketing strategies, using it for multiple purposes — customer engagement, product education, customer service, sales driver, among other things. Advance Auto Parts is one such brand that's reaping the benefits of…

Williams-Sonoma is rolling out a fast, easy and secure way to pay online that brings a whole new meaning to instant gratification. The retailer is teaming up with Visa to launch a marketing campaign and four-part video series called “Time to Savor Summer.” The video series, launched in support of the availability of Visa Checkout…

There’s a new trend in retail marketing: fashion films. Instead of just producing a print ad or television commercial, brands are going to great lengths to create mini, shoppable movies to outshine the competition.