Online Video
April 5, 2021 at 2:52 pm
The way we consume content has been in flux for years. The pandemic has only accelerated the move away from traditional television, with 31 million Americans cutting the cord on cable. However, that doesn’t mean people aren’t consuming content, particularly video. It just means they’re not getting it through a cable subscription. That’s where you…
March 30, 2021 at 2:22 pm
Now that vaccines are here, brick-and-mortar retailers can finally imagine a return to normalcy in the near future. The question is, will their customers return to in-person shopping, or will they stick with their new habits of shopping online? Either way, the pandemic has only accelerated a long transition to e-commerce, and brands will need…
March 25, 2021 at 7:11 pm
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published in Total Retail Report titled, “YouTube's New Shopping Feature Proves That Video Selling is Here to Stay,” authored by Marcel Hollerbach, chief marketing officer of Productsup. The article discusses why it’s notable that YouTube is branching…
March 24, 2021 at 4:52 pm
As we turn the page to an ever-important Women’s History Month, there's a heightened focus on better understanding why women-owned businesses continue to be hit harder by the pandemic. According to new data revealed in Facebook’s State of Small Business Report, women-owned small businesses are closing at a higher rate (28 percent) than those run…
March 17, 2021 at 3:48 pm
Nordstrom announced it will debut its own Livestream Shopping channel as part of a broader strategy to dive into e-commerce livestreaming, CNBC reported. E-commerce livestreaming is already very popular in Asia, and brands are trying to replicate that trend here. Shoppable livestreams, similar to QVC, have been slower to take off in the U.S. According to…
March 17, 2021 at 11:43 am
In many ways, YouTube is already a major shopping destination. Many of its 2 billion users tune into the video platform to watch unboxing videos and product reviews. Therefore, it’s no surprise that the Google subsidiary is now testing a new feature that will make it easier for users to make purchases without leaving YouTube,…
March 15, 2021 at 8:52 pm
The movie business has never been only about the movies. In 1878, the first-ever motion picture, commissioned by an American industrialist who founded Stanford University, was created in part, the story goes, to settle a bet. In the 1940s, the major movie studios, guided by the heavy hand of the U.S. government, joined the war…
March 2, 2021 at 1:45 pm
Learn how through the use of shoppable content, you can create create unique, interactive, differentiated online shopping experiences.
February 18, 2021 at 2:07 pm
The exciting and accelerated growth of e-commerce is playing a major role in sales strategies and digital advertising plans being made for 2021. Consumers are increasingly comfortable with online shopping and e-commerce platforms, and American shoppers have come to expect easy online purchasing experiences that are frictionless and engaging, influencing repeat business, brand loyalty and…
February 1, 2021 at 5:00 pm
Quarate Retail Group's QVC last week made its debut on YouTube TV, a live TV streaming service with more than 3 million subscribers. YouTube TV is available across smart TVs, streaming media players, smartphone apps, tablets, computers, game consoles, and smart displays. QVC is currently the only livestream shopping channel on YouTube TV, according to Quarte Retail. It now joins YouTube TV’s lineup of…
