Online Video
YouTube is a boon for makeup brands, spurred by various tutorial makers, such as Michelle Phan, Bethany Mota and Zoe Sugg. It's the ideal landscape in which to hawk beauty products, said Candace Corlett, president of WSL Strategic Retail, a consulting firm. "It's a platform for people to showcase themselves. And what do I want to showโฆ
James Allen is an online retailer of diamond and bridal jewelry. Like most every other retailer, capturing the wallet share of millennials is critical to the brand's future. In episode 53 of Total Retail Talks, Johanna Tzur, chief marketing officer of James Allen, details how a partnership with BuzzFeed and a mobile-first approach is payingโฆ
A โviralโ video has the ability to launch a brand from obscurity into a household name overnight. Yet with so much competition in the marketplace for consumersโ eyeballs โ 300 hours of video are uploaded to YouTube every minute โ it's unlikely that one of your company's videos will ever go viral. But that doesn'tโฆ
Kohlโs is pairing social activations and live streaming with a sponsorship for this yearโs Academy Awards, sharing an in-depth viewing experience and party preparation ideas in the days before the broadcast. Saturday Night Live actress Vanessa Bayer will be appearing in Kohlโs content on social media, which provides followers with various guides to hosting an Oscarsโฆ
If your little one is a fan of Mattel's American Girl dolls, you may want to consider a Prime membership. Or at least make sure yours doesn't expire anytime soon. Amazon.com announced a deal with the toy maker for production of four live-action specials based on the brand's characters. What's more, the online retailer has theโฆ
Itโs always the problem with creative executions online โ either you settle for using some reassuringly mainstream technology (aka boring), or you go out on a limb with something potentially dazzling and risk that some percentage of the audience wonโt be able to see it. Target, with its โThe House on Hallow Hillโ Halloween socialโฆ
YouTube used to be for cat videos. How passive. Soon you'll be able to watch it and buy kitty litter. YouTube is introducing the ability to shop for products directly from its videos, a move that opens the door for new revenue as the online video site looks to turn a profit. The ads can appear onโฆ
Listen in to learn what visual commerce is, the importance of it, how to prove itโs worth, and best practices around it.
Online merchants have long known that videos are the best way to engage consumers rather than just text and photos. Relatively fewer, however, have fully embraced video as a core part of their selling strategy online, largely due to a lack of in-house experience with the medium and concerns about return on investment. However, dramaticโฆ