Online Video

Today, nearly 40 percent of the video content watched in the U.S. comes not from major media companies, but independent creators. However, understanding brand investment in this market is surprisingly hard, with few good tools to track creators’ audiences and mostly soft metrics to evaluate their impact. While live commerce doesn’t provide a perfect solution…

Is 2022 the year consumers choose authentic connections over utilitarian transactions? I’m betting on “Yes.” The global pandemic changed e-commerce permanently, especially in the ways consumers want to interact with the brands they shop. Consumers are craving authentic digital engagements and content, and they’re increasingly seeking them beyond the utilitarian confines of popular centralized online…

In episode 343 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brian Beitler, chief marketing officer of QVC U.S. and HSN, part of Qurate Retail Group. Listen in as Beitler discusses how QVC is incorporating new livestream shopping tools to enhance the customer experience, why he believes consumer adoption of livestream shopping is rising, and…

In an industry where almost every moment brings a shiny new objective to chase and strategy to deploy, it's vital for retailers and brands to crystalize the most impactful opportunities and prioritize excellent execution. Whether it's taking a fresh approach to your loyalty program or constantly delivering purpose-driven content through real-time selling, it all should…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail, “How to Nail a Live Shopping Experience in 3 Easy Steps,” authored by Kate Gronso, business product marketing lead at Meta. Immersive shopping experiences that bring brands and customers closer together have grown…

As we all know, the pandemic has dramatically accelerated e-commerce for businesses and consumers, changing the way we all shop. In fact, an estimate from McKinsey stated that 10 years of adoption was compressed into about three months. Now more than ever, it’s crucial that businesses large and small adapt to evolving consumer expectations and…

Petco is among a growing number of retailers and brands that have begun testing livestream selling as another digital channel to engage with customers and sell their product. In the case of Petco, the retailer has partnered with Facebook to host livestream events via the social platform. In an exclusive interview with Total Retail, Jay…

There were a host of difficulties plaguing retailers this past holiday season, including inventory shortages, production issues and shipping constraints, to name a few. The most notable shortage, however, was on the labor front. As of July 2021, the number of retail job openings peaked at 1.2 million, compared to 876,000 during the same period…

To sell wholesale or direct to consumers or both — what a dilemma. To dilute your brand or deliver authentic brand experiences — what an easy call. Like consumers today, brands have choices when it comes to which channels they sell their goods on. However, the stakes for brands are a bit weightier than those…

This holiday season, retailers are hoping to make virtual shopping merry and bright for online customers. To grab shoppers’ attention in the highly competitive e-commerce environment, retailers need to pull out all the stops and provide an immersive, person-to-person virtual shopping experience that engages and delights. Early estimates predict 2021 online holiday retail sales will…