Online Video

Live Commerce Has Captivated China. Hereโ€™s How it Will Take Off in the US
July 11, 2022 at 6:58 pm

Like the Gen Z version of QVC, livestream shopping is bursting in popularity. The trend originally took off in China during the coronavirus pandemic, and is quickly making its way to other parts of the world. While the medium of live shopping demos isnโ€™t new, social channels like TikTok have democratized it and brought itโ€ฆ

The Future of Retail: Trends for 2022 and Beyond
June 23, 2022 at 5:48 pm

Since the rise of Amazon.com, e-commerce shops have been steadily taking market share from brick-and-mortar retailers. This trend exploded during the pandemic: In 2020 alone, e-commerce grew more than 3X in the U.S. and nearly 5X in the United Kingdom. But in 2022, e-commerce and in-store retail are converging, not competing. The reason? The emergenceโ€ฆ

Livestream Shopping is Here to Stay. Is Your Brand Ready for its Debut?
June 14, 2022 at 9:50 am

Itโ€™s been called QVC for Gen Z, but livestreaming on social media has a reach and revenue potential that cable television shopping could only dream of. Livestreaming commerce generated $300 billion in sales in China in 2021, and the U.S. livestreaming retail market is forecast to reach $25 billion by 2023. Livestreaming events are lessโ€ฆ

Reels vs. TikTok in the Fight for Video Commerce Market Share
June 13, 2022 at 2:26 pm

TikTok had a strong 2021. The platform grew to over 1 billion active users in September 2021, up from 271 million in December 2018. The introduction of TikTok Shopping was a statement of intent. Its first foray into the realm of social commerce, the feature was TikTokโ€™s response to consumer cries for convenient shopping experiences. Consumerโ€ฆ

What Every Brand Should Know Before Launching Into Live Selling
May 23, 2022 at 8:09 pm

Live selling proved a lifeline for retailers and brands over the past couple of years as the pandemic disrupted store operations and consumers moved online in droves for shopping and entertainment. Many retail operators that have recently dipped their toes into this new selling medium have quickly discovered that โ€œgoing liveโ€ can generate higher conversionโ€ฆ

Closing the Gap Between Creators and Brands
April 21, 2022 at 1:09 pm

Today, nearly 40 percent of the video content watched in the U.S. comes not from major media companies, but independent creators. However, understanding brand investment in this market is surprisingly hard, with few good tools to track creatorsโ€™ audiences and mostly soft metrics to evaluate their impact. While live commerce doesnโ€™t provide a perfect solutionโ€ฆ

Challenge 6 Livestream Shopping Myths to Win in E-Commerce
April 19, 2022 at 10:00 am

Is 2022 the year consumers choose authentic connections over utilitarian transactions? Iโ€™m betting on โ€œYes.โ€ The global pandemic changed e-commerce permanently, especially in the ways consumers want to interact with the brands they shop. Consumers are craving authentic digital engagements and content, and theyโ€™re increasingly seeking them beyond the utilitarian confines of popular centralized onlineโ€ฆ

QVC Utilizes Livestream Shopping to Build Communities
April 4, 2022 at 6:28 pm

In episode 343 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brian Beitler, chief marketing officer of QVC U.S. and HSN, part of Qurate Retail Group. Listen in as Beitler discusses how QVC is incorporating new livestream shopping tools to enhance the customer experience, why he believes consumer adoption of livestream shopping is rising, andโ€ฆ

Part II: Leverage Livestreaming and the Art of Personalization Programs
March 23, 2022 at 9:55 am

In an industry where almost every moment brings a shiny new objective to chase and strategy to deploy, it's vital for retailers and brands to crystalize the most impactful opportunities and prioritize excellent execution. Whether it's taking a fresh approach to your loyalty program or constantly delivering purpose-driven content through real-time selling, it all shouldโ€ฆ

The Keys to Hosting Successful Livestream Shopping Experiences
March 10, 2022 at 4:26 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail, โ€œHow to Nail a Live Shopping Experience in 3 Easy Steps,โ€ authored by Kate Gronso, business product marketing lead at Meta. Immersive shopping experiences that bring brands and customers closer together have grownโ€ฆ