Online Video

Closing the Gap Between Creators and Brands
April 21, 2022 at 1:09 pm

Today, nearly 40 percent of the video content watched in the U.S. comes not from major media companies, but independent creators. However, understanding brand investment in this market is surprisingly hard, with few good tools to track creators’ audiences and mostly soft metrics to evaluate their impact. While live commerce doesn’t provide a perfect solution…

Challenge 6 Livestream Shopping Myths to Win in E-Commerce
April 19, 2022 at 10:00 am

Is 2022 the year consumers choose authentic connections over utilitarian transactions? I’m betting on “Yes.” The global pandemic changed e-commerce permanently, especially in the ways consumers want to interact with the brands they shop. Consumers are craving authentic digital engagements and content, and they’re increasingly seeking them beyond the utilitarian confines of popular centralized online…

QVC Utilizes Livestream Shopping to Build Communities
April 4, 2022 at 6:28 pm

In episode 343 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brian Beitler, chief marketing officer of QVC U.S. and HSN, part of Qurate Retail Group. Listen in as Beitler discusses how QVC is incorporating new livestream shopping tools to enhance the customer experience, why he believes consumer adoption of livestream shopping is rising, and…

Part II: Leverage Livestreaming and the Art of Personalization Programs
March 23, 2022 at 9:55 am

In an industry where almost every moment brings a shiny new objective to chase and strategy to deploy, it's vital for retailers and brands to crystalize the most impactful opportunities and prioritize excellent execution. Whether it's taking a fresh approach to your loyalty program or constantly delivering purpose-driven content through real-time selling, it all should…

The Keys to Hosting Successful Livestream Shopping Experiences
March 10, 2022 at 4:26 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail, “How to Nail a Live Shopping Experience in 3 Easy Steps,” authored by Kate Gronso, business product marketing lead at Meta. Immersive shopping experiences that bring brands and customers closer together have grown…

How to Nail a Live Shopping Experience in 3 Easy Steps
March 7, 2022 at 4:14 pm

As we all know, the pandemic has dramatically accelerated e-commerce for businesses and consumers, changing the way we all shop. In fact, an estimate from McKinsey stated that 10 years of adoption was compressed into about three months. Now more than ever, it’s crucial that businesses large and small adapt to evolving consumer expectations and…

How Petco is Generating Engagement, Sales With Livestream Shopping
February 10, 2022 at 3:47 pm

Petco is among a growing number of retailers and brands that have begun testing livestream selling as another digital channel to engage with customers and sell their product. In the case of Petco, the retailer has partnered with Facebook to host livestream events via the social platform. In an exclusive interview with Total Retail, Jay…

How Technology Can Help Retail’s Labor Shortage
January 4, 2022 at 9:05 am

There were a host of difficulties plaguing retailers this past holiday season, including inventory shortages, production issues and shipping constraints, to name a few. The most notable shortage, however, was on the labor front. As of July 2021, the number of retail job openings peaked at 1.2 million, compared to 876,000 during the same period…

Live Video Makes the Holidays Bright for Retailers and Consumers
December 13, 2021 at 9:56 am

This holiday season, retailers are hoping to make virtual shopping merry and bright for online customers. To grab shoppers’ attention in the highly competitive e-commerce environment, retailers need to pull out all the stops and provide an immersive, person-to-person virtual shopping experience that engages and delights. Early estimates predict 2021 online holiday retail sales will…