Online Video
Like the Gen Z version of QVC, livestream shopping is bursting in popularity. The trend originally took off in China during the coronavirus pandemic, and is quickly making its way to other parts of the world. While the medium of live shopping demos isnโt new, social channels like TikTok have democratized it and brought itโฆ
Since the rise of Amazon.com, e-commerce shops have been steadily taking market share from brick-and-mortar retailers. This trend exploded during the pandemic: In 2020 alone, e-commerce grew more than 3X in the U.S. and nearly 5X in the United Kingdom. But in 2022, e-commerce and in-store retail are converging, not competing. The reason? The emergenceโฆ
Itโs been called QVC for Gen Z, but livestreaming on social media has a reach and revenue potential that cable television shopping could only dream of. Livestreaming commerce generated $300 billion in sales in China in 2021, and the U.S. livestreaming retail market is forecast to reach $25 billion by 2023. Livestreaming events are lessโฆ
TikTok had a strong 2021. The platform grew to over 1 billion active users in September 2021, up from 271 million in December 2018. The introduction of TikTok Shopping was a statement of intent. Its first foray into the realm of social commerce, the feature was TikTokโs response to consumer cries for convenient shopping experiences. Consumerโฆ
Live selling proved a lifeline for retailers and brands over the past couple of years as the pandemic disrupted store operations and consumers moved online in droves for shopping and entertainment. Many retail operators that have recently dipped their toes into this new selling medium have quickly discovered that โgoing liveโ can generate higher conversionโฆ
Today, nearly 40 percent of the video content watched in the U.S. comes not from major media companies, but independent creators. However, understanding brand investment in this market is surprisingly hard, with few good tools to track creatorsโ audiences and mostly soft metrics to evaluate their impact. While live commerce doesnโt provide a perfect solutionโฆ
Is 2022 the year consumers choose authentic connections over utilitarian transactions? Iโm betting on โYes.โ The global pandemic changed e-commerce permanently, especially in the ways consumers want to interact with the brands they shop. Consumers are craving authentic digital engagements and content, and theyโre increasingly seeking them beyond the utilitarian confines of popular centralized onlineโฆ
In episode 343 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brian Beitler, chief marketing officer of QVC U.S. and HSN, part of Qurate Retail Group. Listen in as Beitler discusses how QVC is incorporating new livestream shopping tools to enhance the customer experience, why he believes consumer adoption of livestream shopping is rising, andโฆ
In an industry where almost every moment brings a shiny new objective to chase and strategy to deploy, it's vital for retailers and brands to crystalize the most impactful opportunities and prioritize excellent execution. Whether it's taking a fresh approach to your loyalty program or constantly delivering purpose-driven content through real-time selling, it all shouldโฆ
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail, โHow to Nail a Live Shopping Experience in 3 Easy Steps,โ authored by Kate Gronso, business product marketing lead at Meta. Immersive shopping experiences that bring brands and customers closer together have grownโฆ