Online Video

E-Commerce Engagement: Static Content is No Longer Enough
August 30, 2017 at 10:10 am

Today’s e-commerce landscape is filled with obstacles for retailers. There's a growing tendency for consumers to ignore static content, which is driven by the sheer quantity of marketing messages they're exposed to on a daily basis. If you're trying to reach a prospective customer through advertising, you need to be in the top .01 percent…

The QVC and HSN Merger: Not Your Usual Retail Story
August 16, 2017 at 1:10 pm

A recent blockbuster deal in the retail arena was the announcement that TV home shopping giant QVC was buying its main rival, the Home Shopping Network (HSN). This comes at a time when the audience for TV home shopping is in decline, causing some analysts to see the merger as a “last gasp” effort of…

Video Marketing Ideas for Small Businesses
July 31, 2017 at 10:03 am

Video marketing content is undeniably powerful. It’s visual, engaging and interactive. Once the province of large companies with million-dollar ad budgets, video campaigns are now accessible to small business owners. The rise of streaming video and smartphone technology means that it’s never been easier or more cost effective to create video content. Retail companies can…

PulseTV Relying on Email, Video for CRM
June 5, 2017 at 12:17 pm

In episode 95 of Total Retail Talks, recorded at our live podcast event in Chicago earlier this spring, Tom Zegar, co-founder of PulseTV, an online retailer of general merchandise, shares how the company is successfully using email marketing and video to engage, acquire and develop relationships with its customers.

Leading on Camera
April 5, 2017 at 3:32 pm

In today’s retail marketplace, more than ever, companies need to be ready to adapt. Fluctuations can happen rapidly and unexpectedly. It’s critical for employees at every level to understand a company’s strategy, particularly in times of change. The real challenge lies in making sure that strategy is conveyed clearly, consistently and authentically. You might be…

Leadership in Focus: Bringing Out Your Best on Camera
April 4, 2017 at 3:43 pm

Today’s e-commerce landscape is filled with obstacles for retailers. There’s a growing tendency for consumers to ignore static content, which is driven by the sheer quantity of marketing messages they’re exposed to on a daily basis. If you’re trying to reach a prospective customer through advertising, you need to be in the top .01 percent […]

Want to Go Viral? Use Facial Coding
March 29, 2017 at 3:47 pm

Today’s e-commerce landscape is filled with obstacles for retailers. There’s a growing tendency for consumers to ignore static content, which is driven by the sheer quantity of marketing messages they’re exposed to on a daily basis. If you’re trying to reach a prospective customer through advertising, you need to be in the top .01 percent […]

YouTube a Sales Driver for Makeup Brands
November 1, 2016 at 11:53 am

YouTube is a boon for makeup brands, spurred by various tutorial makers, such as Michelle Phan, Bethany Mota and Zoe Sugg. It's the ideal landscape in which to hawk beauty products, said Candace Corlett, president of WSL Strategic Retail, a consulting firm. "It's a platform for people to showcase themselves. And what do I want to show…

James Allen's Strategy for Acquiring Millennials
September 19, 2016 at 12:02 pm

James Allen is an online retailer of diamond and bridal jewelry. Like most every other retailer, capturing the wallet share of millennials is critical to the brand's future. In episode 53 of Total Retail Talks, Johanna Tzur, chief marketing officer of James Allen, details how a partnership with BuzzFeed and a mobile-first approach is paying…

Tips for Creating a Successful Video Program
June 10, 2016 at 9:10 am

A “viral” video has the ability to launch a brand from obscurity into a household name overnight. Yet with so much competition in the marketplace for consumers’ eyeballs — 300 hours of video are uploaded to YouTube every minute — it's unlikely that one of your company's videos will ever go viral. But that doesn't…