Online Video
December 7, 2022 at 10:19 am
“I know this is new for all of us,” said Melissa Garcia, a professional on-air stylist, as she led her first live selling event for women’s clothing retailer LOFT. Speaking with animated gestures, she wore a black, floral-patterned dress that matched one hanging up behind her. After greeting the audience, Garcia pulled the dress off…
December 5, 2022 at 1:13 pm
Ever since the beginning of the global pandemic, video has become the de facto channel for engaging with, well, just about everyone. Whether it’s your grandmother on Zoom or your grandson taking online classes, most people use video technology in their daily lives. In 2019, the global video streaming market was valued at more than…
August 29, 2022 at 12:06 pm
The COVID-19 pandemic accelerated the digital transformation of businesses as they attempted to meet the changing demands of customers. Stuck at home during lockdowns, people around the globe turned to online shopping and live commerce. Today, what was once a temporary solution to a global crisis has become a new way for brands to engage…
August 18, 2022 at 1:09 pm
The pandemic was an extraordinary time for the retail community and, in 2022, retail marketers are still adjusting to the post-pandemic marketplace and the major, lasting shifts in consumer behavior. For example, with brick-and-mortar outlets forced to close during lockdown, the popularity of online shopping rose significantly during the pandemic. Another trend that has outlasted…
July 20, 2022 at 2:42 pm
Creators and merchants on the Shopify e-commerce platform can now feature their products across their YouTube channels, thanks to a new partnership between the two businesses. The new collaboration allows creators to link their Shopify stores to their YouTube channel, offer livestream shopping, and enable viewers to purchase their products without leaving YouTube. Shopify users…
July 13, 2022 at 6:24 pm
The average person’s attention span has decreased over the years — with some experts saying it’s now under 10 seconds — due to the large amount of information constantly vying for their attention. Not only is it harder to keep people engaged, but it’s now also harder to retain their loyalty, as pandemic constraints have…
July 11, 2022 at 6:58 pm
Like the Gen Z version of QVC, livestream shopping is bursting in popularity. The trend originally took off in China during the coronavirus pandemic, and is quickly making its way to other parts of the world. While the medium of live shopping demos isn’t new, social channels like TikTok have democratized it and brought it…
June 23, 2022 at 5:48 pm
Since the rise of Amazon.com, e-commerce shops have been steadily taking market share from brick-and-mortar retailers. This trend exploded during the pandemic: In 2020 alone, e-commerce grew more than 3X in the U.S. and nearly 5X in the United Kingdom. But in 2022, e-commerce and in-store retail are converging, not competing. The reason? The emergence…
June 14, 2022 at 9:50 am
It’s been called QVC for Gen Z, but livestreaming on social media has a reach and revenue potential that cable television shopping could only dream of. Livestreaming commerce generated $300 billion in sales in China in 2021, and the U.S. livestreaming retail market is forecast to reach $25 billion by 2023. Livestreaming events are less…
June 13, 2022 at 2:26 pm
TikTok had a strong 2021. The platform grew to over 1 billion active users in September 2021, up from 271 million in December 2018. The introduction of TikTok Shopping was a statement of intent. Its first foray into the realm of social commerce, the feature was TikTok’s response to consumer cries for convenient shopping experiences. Consumer…
