Online Video

Instagram to End Live Shopping, Focus Instead on Ads
February 16, 2023 at 11:43 am

As Meta gears up for its โ€œyear of efficiency,โ€ the company announced earlier this week that itโ€™s exiting the livestream shopping business on Instagram, following a similar shutdown on Facebook. Starting on March 16, Instagram users will no longer be able to tag products while livestreaming โ€” a capability that has been broadly available to U.S. businesses and creators sinceโ€ฆ

What Retailers Should Know About Influencer Marketing
February 1, 2023 at 1:45 pm

Advertising took a drastic shift in a new direction when social media became a prevalent form of communicating and sharing ideas. The concept of the influencer put marketing in the hands of everyday users who amassed a trusting following. Based on 2023 influencer marketing reports, influencer advertising is as important as ever, with the marketโ€ฆ

Volcanica Coffee's Founder and CEO on the Impact of Authentic Brand Storytelling
January 19, 2023 at 8:14 pm

Maurice Contreras is founder and CEO of Volcanica Coffee, a specialty coffee roaster that imports 150-plus exotic coffees from volcanic regions around the world. While at the National Retail Federation Big Show in New York City earlier this week, Editor-in-Chief Joe Keenan spoke with Contreras about the company and his career background, the online shoppingโ€ฆ

How to Leverage Shoppable Media for Digital Campaigns
January 11, 2023 at 2:10 pm

The proliferation of online shopping channels has given consumers more options for when, where and how they shop. These options have plugged consumers into a perpetual state of shopping where time or location doesn't limit them. While this has allowed consumers more control over their shopping experience, it's also put more pressure on brands andโ€ฆ

Your Customers Are Engaging With Video. Are You?
December 5, 2022 at 1:13 pm

Ever since the beginning of the global pandemic, video has become the de facto channel for engaging with, well, just about everyone. Whether itโ€™s your grandmother on Zoom or your grandson taking online classes, most people use video technology in their daily lives. In 2019, the global video streaming market was valued at more thanโ€ฆ

Are You Ready for Live Commerce? 5 Tips to Get Started Right Now
August 29, 2022 at 12:06 pm

The COVID-19 pandemic accelerated the digital transformation of businesses as they attempted to meet the changing demands of customers. Stuck at home during lockdowns, people around the globe turned to online shopping and live commerce. Today, what was once a temporary solution to a global crisis has become a new way for brands to engageโ€ฆ

Return to Retail: How Deep Learning Boosts the Effectiveness Rate of Video Ads
August 18, 2022 at 1:09 pm

The pandemic was an extraordinary time for the retail community and, in 2022, retail marketers are still adjusting to the post-pandemic marketplace and the major, lasting shifts in consumer behavior. For example, with brick-and-mortar outlets forced to close during lockdown, the popularity of online shopping rose significantly during the pandemic. Another trend that has outlastedโ€ฆ

YouTube, Shopify Partner to Offer Creators Livestream Shopping Option
July 20, 2022 at 2:42 pm

Creators and merchants on the Shopify e-commerce platform can now feature their products across their YouTube channels, thanks to a new partnership between the two businesses. The new collaboration allows creators to link their Shopify stores to their YouTube channel, offer livestream shopping, and enable viewers to purchase their products without leaving YouTube. Shopify usersโ€ฆ

3 Tips to Grow Your Business With Short-Form Video
July 13, 2022 at 6:24 pm

The average personโ€™s attention span has decreased over the years โ€” with some experts saying itโ€™s now under 10 seconds โ€” due to the large amount of information constantly vying for their attention. Not only is it harder to keep people engaged, but itโ€™s now also harder to retain their loyalty, as pandemic constraints haveโ€ฆ