Online Marketing

The Next Phase of E-Commerce: A 'Human' Customer Experience
April 29, 2021 at 11:29 am

The e-commerce customer experience will continue to evolve … but how? The coming wave is going to be dramatically different. While e-commerce is nearing 30 percent penetration among consumers globally and almost any product can be bought online, most of these experiences are still based on intent. IRL shopping experiences are still, in many ways,…

Playing a Game of E-Commerce Catch-Up? Adopt a Digital Mindset to Fuel Transformation
March 25, 2021 at 3:39 pm

As more people purchase groceries and consumer goods online, time tested in-store strategies such as shelf space and flyers have given way to digital commerce, retail media networks and more. Now, brands that haven't prioritized their e-commerce position are playing a game of catch-up. This is particularly true of brands in the CPG space, where…

OTT and E-Commerce: An Overview Explaining Their Connection
March 15, 2021 at 8:52 pm

The movie business has never been only about the movies. In 1878, the first-ever motion picture, commissioned by an American industrialist who founded Stanford University, was created in part, the story goes, to settle a bet. In the 1940s, the major movie studios, guided by the heavy hand of the U.S. government, joined the war…

How Saucony is Keeping Pace With the Running Community Online
February 1, 2021 at 6:42 pm

In episode 283 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Anne Cavassa, president of Saucony, a global running shoes, accessories and clothing brand. Listen in as Cavassa discusses the history of Saucony, its target customers and distribution channels, and how the brand is catering to both new runners and the entire running community. In…

QVC Debuts on YouTube TV
February 1, 2021 at 5:00 pm

Quarate Retail Group's QVC last week made its debut on YouTube TV, a live TV streaming service with more than 3 million subscribers. YouTube TV is available across smart TVs, streaming media players, smartphone apps, tablets, computers, game consoles, and smart displays. QVC is currently the only livestream shopping channel on  YouTube TV, according to Quarte Retail. It now joins YouTube TV’s lineup of…

How Marketers Can Harness the Potential of Changing Shopping and Media Habits
January 7, 2021 at 7:18 pm

With the ongoing pandemic continuing to keep many consumers largely at home, digital platforms are getting more attention than ever before, presenting immense opportunity for retailers to influence audiences. Despite the potential of meeting shoppers in these new spaces, however, many brands are cutting campaign spending in an effort to save capital in such uncertain…

How SMBs Can Easily Grow Their Online Footprint for the Holidays and Beyond
December 17, 2020 at 2:55 pm

To say this has been a tough year for small businesses is obviously a huge understatement. COVID-19 restrictions have had a profound impact on small business owners, forcing many of them to close their doors. It’s been even tougher for small businesses like mine, often referred to as “micro-businesses,” or those owned and operated by a single individual.

3 Ways Retailers Can Prioritize an E-Commerce Strategy
November 16, 2020 at 4:34 pm

It’s hard to believe we're in the eighth month of the pandemic. As we settle into, dare I say, a “new normal,” many are reflecting how much has happened and what we could have done differently in our business or personal lives. A “black swan” event like the current pandemic leads us to live in fear,…

Marketing in a Pandemic: Riding the Surging Wave of Commerce Advertising, Part 2
November 3, 2020 at 8:56 am

In part one of this series, we explored some of the nuanced factors related to the pandemic that have been driving the growth of commerce advertising. In addition, we offered key takeaways for advertisers to successfully navigate this period of change to manage their programs better. As advertisers better understand the impacts of these unique…