Online Marketing

How Jim Gilbert Grew His DTC Brand 100% YoY for 4 Consecutive Years
June 29, 2023 at 5:10 pm

Jim Gilbert is co-founder and chief marketing officer of direct-to-consumer (DTC) brand Premo Natural Products. In this video interview, Gilbert discusses why, after years of marketing consulting work, he decided it was time to build his own e-commerce company with its flagship product, Premo Guard Bed Bug & Mite Sprays. He shares how Premo has grown over 100 percent year-over-year…

6 Simple Ways Retailers Can Increase AOV
June 22, 2023 at 8:57 am

For retailers are struggling with low Average Order Value (AOV) despite good conversion and high traffic volumes, here are six easy ways retailers can increase their AOV and optimize their return on ad spend. Bundle Deals This tactic works best if the discount is significant. Retailers can create product bundles that offer a combination of…

NRF: Retail Sales Rose in May Despite Economic Challenges
June 19, 2023 at 1:42 pm

Retail sales rose again in May as consumers continued to spend despite economic challenges, the National Retail Federation (NRF) said last week. NRF’s calculation of retail sales -- which is based on U.S. Census Bureau data but excludes automobile dealers, gasoline stations and restaurants to focus on core retail -- showed overall retail sales in…

AI Shopping Journeys: Finding the Right Balance
June 19, 2023 at 1:20 pm

When you browse an online store, chances are you've encountered a persistent chat bot lurking in the bottom right corner, eagerly offering its assistance to help you track your order, locate specific items, or handle other mundane tasks. Now, imagine a scenario where this chat bot steps out of its digital boundaries and guides you…

Next-Gen DTC: 4 Tips for the New DTC Growth Journey
May 30, 2023 at 8:09 pm

It's been more than a decade since the direct-to-consumer (DTC) business model forever changed the world of consumer brands. With an iconic cohort of industry disruptors, including Warby Parker, Casper, and Harry's, the model paved the way for an explosion of businesses built upon direct and authentic relationships with their customers and, in some cases,…

Top 3 Digital Marketing Trends in Retail for 2023
May 24, 2023 at 10:20 am

Consumer buyer trends have rapidly shifted due to macroeconomic pressures. Although inflation has been slowing over the last several months, consumer perceptions of high prices persist. Many carried the burden of the high cost of living wrought by inflation into their 2023 attitudes and behaviors. At the 2023 Gartner Marketing Symposium/Xpo, I discussed how marketing…

3 Tips to Combat Rising Digital Advertising Costs: What Merchants Can Do to Prepare
February 21, 2023 at 8:27 am

Data-driven digital advertising and marketing changed the game for merchants, largely because it enabled businesses to reach customers more efficiently and at a competitive price compared with legacy media. Yet, with digital advertising costs continuing to rise, its effectiveness declining in many cases, and with inflation expected to continue, the game is about to change…

How Brands and Retailers Can Get More ROI in an Economic Downturn
February 15, 2023 at 5:55 pm

As we move deeper into the new year, an economic downturn is upon us, resulting in brands having tighter budgets with higher expectations. 2023 is set to see brands truly evaluating endeavors based on returns, which in turn may affect decisions to engage in projects that don’t have a measurable return on investment.  Here's how…

Temu and WeatherTech Top Performing Retail Brands During Super Bowl LVII
February 13, 2023 at 6:01 pm

Temu and WeatherTech were the top performing brands that ran ads during Super Bowl LVII in the retail category, according to EDO, Inc., a platform measuring predictive behaviors driven by convergent TV advertising. EDO ranks ads based on incremental online activity for a brand or product immediately following an ad airing. EDO has scored the effectiveness of every…