E-Commerce

Why Retailers Should Push Digital Gift Cards This Holiday Season
October 22, 2024 at 6:54 pm

As the holiday season approaches, retailers are gearing up for what is traditionally one of the busiest times of the year. One trend that's steadily gaining momentum — and for good reason — is the move away from plastic gift cards and to digital. The gift card industry is massive. In 2021, an estimated $171…

David's Bridal Exec Kelly Cook on its 'Anywhere Commerce' Strategy
October 7, 2024 at 5:35 pm

In episode 466 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Cook, president of brand, technology and finance at David's Bridal, the nation’s leading bridal and special occasion authority. Listen in as Cook describes her unique position leading the marketing, finance and technology teams (1:05), the shifts in customer behavior she's seeing at David's…

Don't Sleep on Checkout. How Casper Has Boosted its Conversion Rate
September 27, 2024 at 9:34 am

A sleep company that sells mattresses, pillows, sheets and other accessories, Casper was having nightmares about its commerce platform migration from a legacy system. However, after a lengthy overrun in project timeline, Casper was ready to go live on Salesforce Commerce Cloud. With that go-live came a stated goal to improve its checkout conversion rate,…

Amazon Prime Big Deal Days Event is Back October 8-9
September 17, 2024 at 5:01 pm

Amazon.com announced Tuesday that its Prime Big Deal Days event will return for two days on Oct. 8 and Oct. 9. The 48-hour fall sales event is Amazon’s second Prime exclusive sale this year after July’s Prime Day event. Prime Big Deal Days is exclusive to Prime members and will be offered in 19 countries.…

Plan Ahead: Ensuring E-Commerce Success for the Holiday Season
September 9, 2024 at 8:51 am

In the competitive world of retail, early planning is your secret weapon for a standout holiday season. Preparation makes all the difference between a successful holiday season and a disastrous one. Putting off these efforts can put your business at a serious disadvantage. So why wait? Start planning now. Importance of E-Commerce The retail world…

What (and Why) the World is Buying Online?
September 3, 2024 at 8:45 pm

Shopping has never been easier. Purchasing a new pair of sandals, plane tickets or even your groceries from home — or anywhere, for that matter — is simply convenient. Meanwhile, it’s up to online retailers to catch shoppers’ attention. Not an easy job considering the competitive environment in which e-commerce businesses are now operating in.…

How Alibaba is Simplifying Logistics for Sellers and Buyers
August 26, 2024 at 6:06 pm

In episode 463 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rah Mahtani, head of marketing, North America at Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce. Listen in as Mahtani discusses the launch of Alibaba Guaranteed (0:55), how the solution addresses global sourcing challenges (2:45), and the process of incorporating feedback from buyers…

Checkout Challenged: Navigating the New Wave of Email Address Lawsuits in Massachusetts
August 21, 2024 at 7:15 pm

The digital marketplace is facing a new legal challenge that could reshape the online checkout experience. Class-action lawsuits targeting the near-universal practice of asking for an email address during checkout online are on the rise. As we previously reported, the summer started with a wave of class actions alleging violations of California’s Song-Beverly Credit Card…

e.l.f. Beauty Reports 50% Quarterly Sales Increase
August 12, 2024 at 3:25 pm

e.l.f. Beauty reported a 50 percent gain in net sales in the first fiscal quarter of 2024 and increased its full year forecast as a result. The company reported a net sales of $324.5 million, saying the increase — from $216.3 million a year ago — was a result of both its brick-and-mortar and e-commerce…

Winning in E-Commerce: Strategies for a Competitive Edge
August 7, 2024 at 2:47 pm

The e-commerce landscape is more intensely competitive than ever, with new businesses constantly emerging and customer expectations rising. For e-commerce companies wanting to stay relevant, they must adopt dynamic strategies that ensure a robust infrastructure that can provide a seamless customer experience. Here are three keys to success for e-commerce businesses: 1. Balancing Security and…