E-Commerce

How Retailers Can Improve Digital Customer Experience
November 5, 2019 at 12:01 pm

It’s no secret that customer experience — whether in-store or online — is a critical part of business success. Shoppers have more options than ever to acquire the product or service of their choice, and increasingly simple ways to move from one brand to another if the experience they’re having is subpar. The statistics back…

7 Tips for Boosting Cart Conversion Rates
November 5, 2019 at 11:38 am

Every online retailer knows the importance of a well-optimized shopping cart. However, cart conversion strategies have mostly been driven by gut feeling in the past. Marketers often rely on intuition to determine what features make website visitors become customers. Now, artificial intelligence (AI) and personalization tools are making it easier to gain more insights into…

The Growth Story of DRINKS’ D-to-C Business, Wine Insiders
November 4, 2019 at 2:39 pm

In episode 220 of Total Retail Talks, Executive Editor Joe Keenan interviews Louis Amoroso, president, direct-to-consumer at DRINKS, which operates Wine Insiders, the leading consumer marketplace for high-quality and affordable premium wine available for delivery across the United States. Amoroso discusses the brand's history, how it evolved from a mail order catalog to an online…

Top Tips for Ranking High on Amazon
November 4, 2019 at 12:33 pm

Amazon.com is one of the world’s largest online retail platforms. In the e-commerce industry, it isn’t unusual to hear comments such as: “There’s e-commerce, and then there's Amazon.” With Amazon enlisting over 1 million new sellers in 2019 alone, how can new entrepreneurs and startups compete? The following are some useful tips that will help businesses…

Supreme Court’s Wayfair Ruling Devastating to Online Merchants
November 1, 2019 at 10:21 am

The American Catalog Mailers Association (ACMA) recently conducted a follow-up poll to see how e-commerce, catalog, direct and other remote merchants have fared since the Supreme Court’s June 2018 decision in South Dakota v. Wayfair, Inc., which overturned the old Quill v. North Dakota remote sales tax collection physical presence standard. The first poll was…

How Retailers Can Compete With Tech Companies That Sell Groceries
October 24, 2019 at 9:57 am

There's a rising trend for technology companies to invest in the grocery space, with Amazon.com's acquisition of Whole Foods in 2017 being the most dramatic indicator of this. The acquisition gave Amazon the brick-and-mortar presence it needed for minimizing returns, making delivery easier and maximizing marketing, and it gave Whole Foods a national network for…

Effective E-Commerce Marketing Strategies to Bling Out Customer Engagement
October 23, 2019 at 11:24 am

For any brand to thrive, it needs to get repeat orders from loyal customers while also attracting new visitors. Holding on to existing customers is tricky while your competitors are waiting to snatch them away when you slip up. It would be difficult if you're stuck with performing repetitive tasks instead of innovating a customer…

Retailers Are Embracing Personalization to Win Big This Holiday Season
October 22, 2019 at 10:56 am

As hectic as major shopping holidays are, there's a method to the madness. Brands will be well on their way to putting their Black Friday and holiday campaigns into motion knowing that even the most airtight plans can fall victim to last-minute glitches, surprises and the inevitable headaches that go along with the break-neck pace…

Essential Elements for Your E-Commerce Homepage
October 18, 2019 at 1:25 pm

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss must-have elements for your e-commerce homepage, as written in a recent article titled, “4 Things Your E-Commerce Homepage is Missing,” written by business consultant Larry Alton. The first thing you must have on your homepage is a simple search bar.…