E-Commerce

Key Prime Day Marketing Learnings to Maximize Holiday Success
September 22, 2022 at 6:11 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss key learnings from this past July's Prime Day that can help brands maximize success during the iteration of the sale as well as the upcoming holiday shopping season. This topic was covered in Total Retail's recently published article, "Prime Day…

5 Tips for Increasing Speed-to-Purchase Ahead of the Holidays
September 20, 2022 at 12:01 pm

The holidays are almost here and with it, the biggest sales season of the year. And while it’s the most wonderful time of the year, there are trends and economic factors that will impact holiday shopping, including rising inflation and prices, continued supply chain issues, and additional impacts of the COVID-19 pandemic. Despite these challenges,…

Walmart Unveils Virtual Try-On Tool
September 19, 2022 at 6:35 pm

Walmart has rolled out a virtual try-on tool that helps shoppers see how a shirt or another piece of clothing would look on their own bodies. It's the latest feature the company has added to its website, and it comes following the acquisition of Zeekit, a virtual fitting room startup. Walmart launched its first iteration of the tool…

How Brands Can Recession-Proof Their BFCM E-Commerce Strategy
September 12, 2022 at 1:53 pm

Black Friday and Cyber Monday (BFCM) are just around the corner, and it’s never too early to prepare ahead. This year, in addition to the lingering effects of the pandemic, there’s a looming recession that’s shifting consumer behavior and demand. Product and fulfillment costs are rising, consumption is declining, and inventories are surging. As a…

How Leatherman Used Brand Loyalty to Create a Robust D-to-C Sales Channel
August 31, 2022 at 10:52 am

Leatherman, a multitool manufacturer based in Portland, Ore., started its business with a prototype and a Cabela’s order for 500 of its multipurpose tool products. Since that original sale in 1983, Leatherman has expanded its reputation and brand among tinkerers and problem-solvers globally, developing recognition for quality products among a very loyal customer following. While…

Amazon vs. Google: Which is Best for Your Business?
August 30, 2022 at 4:04 pm

A key factor in running a successful online business is an optimized data feed. However, with so many options on the market, it can be difficult to choose the right one that will help your business succeed. The two key players in the industry, Amazon.com and Google, are competing for the top spot in the…

U.S. Retail Sales Flat in July as Consumers See Relief From Gas Prices
August 17, 2022 at 4:07 pm

Retail sales in the U.S. were stagnant in July according to the latest Census Bureau numbers, which analysts say is an indication of inflation's impact on consumer spending. A collective $682.8 billion was spent in July, relatively unchanged from the previous month. The national average gasoline price dropped to about $4.27 per gallon in the…

What Amazon’s Unbundling of Itself May Mean for the World
August 8, 2022 at 4:13 pm

In the words of Marc Andreesen, there are only two businesses: bundling and unbundling. A decade of SaaS tech innovation in the e-commerce space has seen thousands of startups “unbundle” Amazon.com's feature set. Now, Amazon is unbundling itself, and if you’re in the e-commerce, digital ad tech or privacy spaces, those four words should scare…

Data and Omnichannel Communications Are Key as E-Commerce Booms
July 21, 2022 at 4:01 pm

The retail industry was ripe for change as soon as direct-to-consumer (D-to-C) and the digital world grew in popularity almost a decade ago. However, in 2021, retail e-commerce sales amounted to nearly $4.9 trillion, a figure only forecasted to grow by 50 percent over the next four years, reaching $7.4 trillion by 2025. While change…

Amidst Inflation in the 'Post'-Pandemic Era, What Does E-Commerce Look Like Now?
July 19, 2022 at 5:23 pm

While U.S. consumers are starting to feel the impact of prolonged inflation, as food and gas prices eat up more of their income, they have, for the most part, been resilient throughout the pandemic and world events. The current economic uncertainty has led to a two-fold question about shopping behavior: What are consumers feeling about…