E-Commerce

In an era when technology reigns supreme, it’s no surprise that the way we shop has undergone a significant transformation. A recent study revealed a staggering 58 percent of consumers now prefer online shopping over the traditional in-store experience. Riding this wave of change, advertisers are strategically capitalizing on the rising trend of “store-less” shopping,…

To understand the profound impact that generative artificial intelligence is having, and will continue to have, on online shopping, consider this simple question: When buying an article of clothing, which would you prefer — something off the rack or tailor-made? Undoubtedly, the latter option holds great appeal. This is where the exciting promise of generative AI…

Whether you call it Christmas, the holidays or simply time to re-watch "Home Alone," that time of the year is creeping up on us fast. ‘Tis (almost) the season for serious shopping — and retailers need to make sure their customers’ online experiences are merry and bright. However, as readers of this article well-know, the…

Orveon, the beauty collective behind brands Laura Mercier, BUXOM, and bareMinerals, is shifting its focus and betting big on e-commerce. Since acquiring the three brands almost two years ago, online sales now account for nearly 37 percent of total revenue. In this video interview, Brinn Garner, chief revenue officer, U.S. at Orveon Global, discusses the business, her…

As artificial intelligence tools go mainstream and companies look to harness their full potential, it’s logical for online retailers to integrate the technology into their selling strategies. E-commerce already offers key benefits around data collection, and AI’s capabilities promise to make vendors smarter and more agile in improving their approaches. However, that doesn’t mean that…

Online shoppers rely on product content to make their purchase decisions. In fact, 70 percent abandon their carts due to low-quality product content or a lack of content entirely. The key to decreasing abandonment rates and closing sales? Compelling product detail pages (PDPs). A PDP houses all product content on an e-commerce site and gives…

HomeGoods is shutting down its online store. The discount home decor chain, which is owned by TJX Companies, sent an email to customers Wednesday announcing that it would stop offering online shopping after Oct. 21. TJX reported in August that net sales from e-commerce were less than 2 percent of total sales in its most recent quarter. HomeGoods launched its…

Are you ready for the holiday shopping season? While it may seem like it’s still a ways off, the reality is now is the time to put in place one of the most important tools you have for keeping your e-commerce business alive and well: a network contingency plan. Even the Big Retailers Feel the…

As store shelves fill with fall favorites, it’s hard to ignore the beginning of the U.S. winter holiday shopping season — and the uptick in American spending that typically goes with it. The frenzy from late September through the new year is a well-established critical time for retailers, which count on the “Golden Quarter” for a…

For e-commerce brands, the holiday online shopping rush often comes with numerous opportunities. A seasonal window to gain the attention of new shoppers through discounts, drive higher conversion rates, and build stronger loyalty with current customers. This year, many retailers hope to maintain the e-commerce sales success they experienced during the pandemic, even though consumers…