E-Commerce

As tariff tensions fluctuate, their consequences are already rippling through global supply chains. For small and midsized e-commerce players, it’s not just a policy issue — it’s a strategic threat to pricing models, sourcing stability and customer trust. Retailers are grappling with rising landed costs and longer lead times, and many are being forced to…

Amazon.com is extending its Prime Day discount bonanza, announcing that the annual sale will run four days this year, reports CNBC. The 96-hour event will start at 12:01 a.m. PT on July 8, and continue through July 11, Amazon said in a press release. For the first time, the company will roll out themed “deal…

The global trade landscape feels less like a calm sea and more like a storm‑tossed tightrope. With tariff tables that sometimes update hourly, even the most seasoned e‑commerce brands can lose their footing. Tariffs squeeze margins, disrupt supply chains, and —i f mishandled — erode customer trust. Yet there's a practical path forward. Consider the…

Learn how retail marketing teams eliminate bottlenecks, personalize at scale, and act in real time through AI-optimization.

Walmart announced last week it has launched a new artificial intelligence assistant called "Sparky" that will summarize product reviews, offer recommendations and help shoppers plan purchases. Separately, the global coffee chain Starbucks unveiled a generative AI assistant for baristas that will allow employees to ask questions about menu items and troubleshoot equipment issues, according to…

4th Annual Report

Originally coined by Chris Messina (inventor of the #hashtag) back in 2015, conversational commerce marries text messaging with e-commerce, empowering retailers to better manage the entire customer journey, from origination and customer service, all the way to checkout. Brands are tapping this trend by integrating real-time messaging throughout various parts of the customer journey. Essentially,…

The North Face and Cartier have become the latest brands to report that hackers have stolen customer data in cyber attacks, reports Yahoo Finance. Both brands have reported that data such as customer names and email addresses have been accessed, although financial information hasn't been affected. Outdoor clothing brand The North Face said it was…

The 2025 edition of the annual Best Digital Gift Card Programs report, produced by Blackhawk Network and NAPCO Research, offers a deep dive into how 100 U.S. merchants are optimizing their digital gift card programs. The report is based on the evaluation of 100 U.S. brands' digital gift card programs across 175 unique criteria. In addition…

In today’s e-commerce landscape, delivering a seamless, intuitive and high-performing digital journey is the difference between growth and stagnation. A clunky checkout, a slow mobile load time, or a confusing product filter can dramatically impact conversion rates. The path to purchase must be just as compelling, convenient and tailored as the product itself. Following e-commerce…