E-Commerce

OpenAI is integrating e-commerce into the heart of ChatGPT with the introduction of Instant Checkout, a new feature that lets users complete purchases directly inside the chat interface. The artificial intelligence platform has begun offering access to shops on Etsy and Shopify, before opening up to more than 1 million merchants using Shopify’s platform. For…

During a fireside chat at Total Retail Tech in Atlanta last month, Priya Buening, vice president, U.S. e-commerce at Levi Strauss & Co., detailed how the apparel brand has doubled its e-commerce business over the past five years. Buening was interviewed by Joe Keenan, editor-in-chief of Total Retail. Levi's e-commerce business has grown from 5…

This video features a keynote presentation by Patrick Montgomery, founder and CEO of Kansas City Cattle Company/Valor Provisions, titled "From Service to Steak: Building a Purpose-Driven Brand." Montgomery was a featured speaker at Total Retail Tech 2025 in Atlanta last month. Kansas City Cattle Company didn’t start with a marketing blueprint — it started with…

Nike’s highly anticipated activewear line with Kim Kardashian’s intimates brand SKIMS is set to launch this week after it was pushed back due to production delays, the companies announced Monday, reports CNBC. The partnership, dubbed NikeSKIMS, is a key part of the sneaker company’s strategy to win over more female shoppers and take back market…

Shoppers increased their spending at a better-than-expected pace in August from July, helped by back-to-school shopping, even as President Donald Trump’s tariffs start to hurt the job market and lead to price increases, reports AP News. Retail sales rose 0.6 percent last month from July, when sales were up a revised 0.6 percent, according to…

Live shopping is quickly becoming a powerful tool for retailers seeking to drive conversion, particularly in price-sensitive moments like back-to-school season. Consumers trust influencers — 71 percent of U.S. consumers purchased a creator-founded product last year, and that number is rising. By leveraging trusted influencers and real-time engagement, brands can shorten the path from discovery…

Prime Day started as a day of deals: a digital stampede of timers, discounts and one-click purchases. But this year, something shifted. It’s not just the size of the event that’s changed, but the behavior behind it. Yes, the numbers were big. Prime Day matched Cyber 5 in total U.S. revenue for the first time,…

Best Buy is expanding its inventory list by launching a third-party marketplace to compete in the e-commerce space, multiple news outlets reported Wednesday. The company launched its digital marketplace Tuesday, saying it more than doubled the number of products available, including entirely new categories and brands. The marketplace is run on the Mirakl platform, which…

For decades, legacy industries — from agriculture to heavy equipment to manufacturing — have relied on in-person relationships, dealer networks, and fragmented back-office systems to support their B2B sales. However, today’s buyers expect the same seamless, personalized e-commerce experiences they get as consumers. That expectation is forcing even the most traditional industries to modernize —…

Performance lifestyle brand Vuori is accelerating its international expansion with new brick-and-mortar stores across Asia, reports Fashion United. This will include its first locations in Seoul, South Korea, in September through a franchise partner, followed by another debut location in Beijing, China, this October, as the brand continues to focus on adding retail stores in…