E-Commerce

3 E-Commerce Personalization Strategies Customers Actually Want to See
September 4, 2019 at 11:58 am

Personalization is arguably the hottest trend in digital marketing, and it seems to be a topic in nearly every marketing-related conversation. Everyone recommends that marketers look for ways to personalize their websites, content, advertisements, and interactions. Marketers need to understand the importance of customization with today’s consumers. Consider the following: According to 59 percent of…

How to Scale Sales Tax Compliance
August 27, 2019 at 12:31 pm

Expert speakers will address topics such as why sales tax compliance is critical to keeping customers happy and much more.

Digital Grocery is Not an ‘if,’ it’s a ‘When’
August 27, 2019 at 11:12 am

All grocers should be on notice that expectations are changing fast and becoming more digital by the month. Companies that embrace the change have an opportunity to be successful and protect their borders from the giants and interlopers in the space, and companies that don't act fast will likely not make it. With Amazon.com, Walmart,…

NRF: July Retail Sales Up, But Consumer Spending Could Slow
August 15, 2019 at 1:00 pm

The National Retail Federation (NRF) today announced that retail sales — excluding automobile dealers, gasoline stations and restaurants — were up 0.9 percent in July, up 5.6 percent year-over-year, and the industry trade association remains cautiously optimistic about consumer spending as a whole for the rest of the year. The NRF said its numbers are based on data…

Creating an Optimal Digital Experience With User Journey Analysis
August 14, 2019 at 11:40 am

Whether you’re a big-box retailer or a manufacturer/branded store, it’s essential to have an incredible digital user experience that differentiates your business from the competition. Why is differentiation important? It can attract more potential customers, increase customer value, and increase retention. To reach those goals, however, you first need to complete a user journey analysis…

Reasons to Rethink the Online Grocery Business Model
August 13, 2019 at 12:04 pm

Online grocery is a business model that seems to be exploding. In recent years, national grocery chains have launched both delivery and pickup services, and nongrocery brands have entered the grocery market. For example, Amazon.com has plans to launch a chain of grocery stores by the end of 2019 starting in Los Angeles. In addition…

Retail Customer Experience is More Than Just a Web Store Facelift
August 8, 2019 at 12:44 pm

Although B-to-B customers want to simplify their complex buyer journeys by making more purchases online, they’re still finding it difficult to fully embrace an e-commerce-led way of purchasing thanks to the customer experience challenges they’re facing with B-to-B web stores. According to Sana Commerce's most recent data, in the retail sector today, only 66 percent…