E-Commerce

How Technology Can Alleviate Retail’s Globalization Challenges
March 1, 2021 at 4:16 pm

The challenges retailers are facing in 2021 aren't simply regional anomalies. From the economic instability and demand volatility caused by the COVID-19 pandemic to sustainability concerns from rising levels of waste, these obstacles exist on a global scale and will only continue to evolve in the years to come. Finding the right answers requires an…

What Amazon’s Acquisition of Selz Means for CPG Firms
March 1, 2021 at 4:15 pm

Amazon.com's recent acquisition of Australia-based Shopify competitor Selz is starting to drum up speculation, coincidentally just as Shopify released strong financial results last month. The purchase occurred in January without any publicity, which sparks questions around the intent of the acquisition and what it means for the future of commerce. CPG firms should pay close…

NRF Forecasts Retail Sales to Grow Between 6.5% and 8.2% in 2021
February 24, 2021 at 5:01 pm

The National Retail Federation (NRF) is anticipating that retail sales will grow between 6.5 percent and 8.2 percent in 2021, the trade group announced yesterday. This would bring the total sales to more than $4.33 trillion. “Despite the continuing health and economic challenges COVID-19 presents, we're very optimistic that healthy consumer fundamentals, pent-up demand, and widespread…

7 Ways E-Commerce Marketers Are Evolving Their Roles and Teams in 2021
February 23, 2021 at 4:31 pm

All too often, the human side of e-commerce marketing is overlooked. It’s tempting to focus on new technologies that shape e-commerce marketing, but equally important are the marketing professionals who implement those tools. There's a gap in the industry’s understanding of e-commerce marketing teams and how they've evolved alongside technology. That is why the team…

Why Your Flagship Store Should Be Digital in 2021
February 23, 2021 at 2:05 pm

Many omnichannel brands are still looking at e-commerce as one of many priorities for retail. In reality, it should be the priority. In a post-pandemic landscape, lack of commitment to a digital-first approach forces various sales channels to compete against each other to the detriment of a brand. A battle erupts over investment, inventory, marketing efforts and…

Analyzing Consumer Spending for Valentine's Day
February 11, 2021 at 5:14 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss forecasted consumer spending this Valentine's Day. We break down the National Retail Federation’s annual Valentine's Day consumer spending survey, including the trade association's forecast for how COVID-19 will impact Americans’ holiday plans. To see more findings from the NRF's annual…

5 Things to Learn From L’Oreal’s D-to-C Transformation
February 10, 2021 at 2:31 pm

The consumer experience has never been more vital for the success of your brand. If you’ve mastered selling through your channel partners, now you have a new challenge ahead: shifting to direct-to-consumer (D-to-C), with the global pandemic accelerating this transformation. Product-based marketing doesn’t work anymore. Consumers are no longer thinking in terms of just buying…

5 Hidden Trends That Will Shape E-Commerce in 2021
February 4, 2021 at 4:34 pm

Many companies are now wondering about the long-term impact of coronavirus on the retail and e-commerce industry, and what lasting changes it may leave. Despite the doom mongering, many brick-and-mortar stores are doing very nicely online, and so are smaller e-commerce players, with average e-commerce businesses reporting a 15 percent increase in annual revenue since…

The Key Trends for Retail and E-Commerce in 2021
January 27, 2021 at 12:52 pm

As we begin a new year, it's a good time to take a look at what lies ahead for retailers and online merchants. While COVID-19 brought many retailers to the breaking point in 2020, it also accelerated retail technology trends that had already been infiltrating the industry over the years. Here are some of the…