Whether you’re a big-box retailer or a manufacturer/branded store, it’s essential to have an incredible digital user experience that differentiates your business from the competition. Why is differentiation important? It can attract more potential customers, increase customer value, and increase retention. To reach those goals, however, you first need to complete a user journey analysis…
Online grocery is a business model that seems to be exploding. In recent years, national grocery chains have launched both delivery and pickup services, and nongrocery brands have entered the grocery market. For example, Amazon.com has plans to launch a chain of grocery stores by the end of 2019 starting in Los Angeles. In addition…
Although B-to-B customers want to simplify their complex buyer journeys by making more purchases online, they’re still finding it difficult to fully embrace an e-commerce-led way of purchasing thanks to the customer experience challenges they’re facing with B-to-B web stores. According to Sana Commerce's most recent data, in the retail sector today, only 66 percent…
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At the center of today's digital shopping transformation is Amazon.com. The online retailer continues to exert its influence on the retail industry. From its online marketplace to newly opened brick-and-mortar stores to web and fulfillment services, Amazon is a force to be reckoned with. Amazon is disrupting the retail industry, both online and offline, and its influence only continues to grow. The question is, how do retailers not only compete with Amazon, but also beat it?
A frictionless shopping experience that consistently meets customer preferences is crucial to driving loyalty, retention and sales. Download the SmartBrief report to uncover the key obstacles to remov
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