Shutterfly’s personalized products come to life through innovative technology and supply chain efficiencies. During the busy holiday season, the gifting retailer goes the extra mile to ensure products are crafted and delivered in record time. In this video interview, Sally Pofcher, CEO of Shutterfly, discusses what excited her about the opportunity to join the company as CEO in May, as well as overcoming the challenges in creating personalized products quickly and efficiently. She shares how Shutterfly optimizes its supply chain to ensure products are delivered to customers on time, especially during the holiday rush, and how the company promotes its speedy delivery to win over last-minute shoppers.
Furthermore, Pofcher discusses how technology powers a great customer experience for Shutterfly shoppers, as well as the customer behaviors she's tracking now and forecasting for the rest of the holiday season. Lastly, she shares the growth opportunities she's excited about for the Shutterfly family of brands, including Snapfish, Spoonflower, and Lifetouch.