E-Commerce

4 Things Your E-Commerce Homepage is Missing
October 7, 2019 at 10:21 am

E-commerce is the heart of retail today, with U.S. e-commerce spending expected to reach $605.3 billion this year. Is your business attracting its share? If your numbers don’t hold up to digital growth trends, it may be that your website is poorly designed. The following page elements are must-haves for e-commerce businesses, so make sure…

NRF Forecasts Solid Holiday Sales Growth
October 4, 2019 at 10:06 am

The National Retail Federation (NRF) forecasts that holiday sales will rise between 3.8 percent and 4.2 percent, even as uncertainty looms over an escalating trade war with China. The holiday sales forecast, announced Thursday, marks an increase from the disappointing 2.1 percent growth seen in the November and December 2018 period that came well short…

The Retail Revival: Learnings From Amazon and Costco
September 26, 2019 at 11:13 am

Connecting with individual shoppers is the mandate for retailers today. Using new technologies, they're capitalizing on internet-connected capabilities, launching new in-store innovations, and more, all to satisfy shifting consumer demands. But it's not enough. Consumers have moved beyond these shiny “new” technology innovations. They now expect a personalized, convenient and flexible shopping experience, and are…

Return to Sender: 3 Ways to Get Returns Right
September 23, 2019 at 10:03 am

It’s no surprise in the age of Amazon.com that shipping plays a major factor in purchase decisions. With 66 percent of online shoppers saying they look at a brand’s return policy before pulling out their wallet, nailing the returns process is now make or break for retailers. Here are three key factors to consider to…

Amazon Enables U.S. Customers to Pay for Online Purchases With Cash
September 19, 2019 at 12:20 pm

Amazon.com is making it possible for customers to pay with cash for their online purchases, according to TechCrunch. The online retailer announced yesterday that over the next few weeks it will launch a new checkout option in the U.S. called Amazon PayCode, which will allow consumers to pay for Amazon purchases at a Western Union.…

The Future of Retail is Reputation
September 19, 2019 at 11:43 am

In an era of growing distrust, there’s no denying how crucial reputation is for a business. Several businesses underestimate the power of a review, so the team at Trustpilot surveyed 1,700 shoppers to prove the naysayers wrong. We recently published a report with conclusive data that shows brand reputation and reputation management are critical to…

13 Branding Lessons From 4 E-Commerce Giants
September 18, 2019 at 1:10 pm

Simply showing up online with an e-commerce website isn’t enough to guarantee success. E-commerce giants Apple, eBay, Craigslist, and Etsy seem to have cracked the code. Together, they generated total revenues of over $275 billion in 2018. They're successful businesses and successful brands. (You may notice some big-name companies missing from my list. I recently…

What Brands Can Learn From Being Part of Prime Day
September 17, 2019 at 11:53 am

Amazon.com's Prime Day has only happened four times, but it already gives new meaning to Christmas in July. Yes, the day has done wonders for Amazon, but it has also done the same for countless brands outside of the Amazon ecosystem. But how to begin? Brands can’t just wake up, say “I want to be…

E-Commerce Retailers Face Long-Term Challenges as Payment Fraud Damages Customer Trust
September 16, 2019 at 11:49 am

Today’s consumers demand instant and excellent shopping experiences. For many retail brands, if these expectations aren't met, it can have major impacts on trust, loyalty and long-term growth. A key component for successfully keeping customers happy is providing them a secure experience while they interact with a brand’s site. However, as fraudsters become more sophisticated…