e-Commerce Platforms

Saint Bernard Automates Online Merchandising for Big Results
June 29, 2017 at 9:48 am

Online merchandising (i.e., the art of displaying products or offers on a website with the goal of increasing sales) is an important part of any brand’s overall e-commerce strategy. Presenting products in an organized yet visually appealing way will entice site visitors to click on products, increasing the likelihood of a sale. However, merchandising teams…

What's Next for E-Commerce Platforms in Emerging Markets
May 9, 2017 at 11:26 am

From Amazon.com to eBay, U.S. e-commerce platforms haven’t been shy about expanding internationally. As it turns out, however, they’re not the only ones interested in conducting business abroad. E-commerce platforms from the Asia-Pacific (APAC) region are unveiling expansion plans of their own and don’t show any signs of slowing down. Shortly after Coupang, the largest e-commerce…

True Logistics Visibility: Supporting E-Commerce
April 17, 2017 at 11:14 am

Almost every week it seems as though another retailer announces brick-and-mortar store closures, or there are new bankruptcy filings making headlines. With more and more people turning to technology in their everyday lives — often to the detriment of in-person shopping — capturing sales via e-commerce has never been more important for retailers. E-commerce transactions…

E-Commerce and the Evolving Customer Experience
March 8, 2017 at 9:14 am

Although it might not seem obvious at first, one of the most overlooked, yet essential, marketing tools in your arsenal is an effective e-commerce portal. Think about it: many other marketing and branding opportunities rely on your organization’s representatives to put their best foot forward. An email can be fantastically written, an advertisement can (and…

eBay Takes Steps to Improve the Seller Experience
November 14, 2016 at 10:52 am

In episode 61 of Total Retail Talks, Bob Kupbens, vice president, B-to-C and seller experience, head of global trust, eBay, discusses how the online marketplace's partnership with Sellbrite will enable a better experience for merchants selling on the platform. In addition, Kupbens talks about the future of online marketplaces and how eBay is positioning itself…

Why Amazon Keeps Winning: A Third-Party Marketplace Analysis
October 10, 2016 at 10:43 am

For any business, the ultimate goal is to intertwine profit, growth and customer satisfaction. However, growth and customer satisfaction often come at the expense of profit. For many years, this tradeoff was the norm at Amazon.com — the company achieved amazing growth, but spent what would be profits on business experiments (e.g., fulfillment centers). Recently though, Amazon has strung…

Customer Experience Platform Drives BCBG's Online Business
September 26, 2016 at 12:09 pm

In episode 54 of Total Retail Talks, Nathan Dierks, director of web operations at BCBG Max Azria, discusses how the fashion retailer's use of a new customer experience platform from Qubit has helped it increase sales, average order values and customer loyalty.

PetSmart's New Omnichannel Strategy
September 22, 2016 at 11:03 am

PetSmart, the largest specialty pet retailer in North America, is taking steps to grow its long-term omnichannel capabilities. The retailer announced it will leverage Demandware's Commerce Cloud platform to allow its customers to shop and engage how, when and where they wish. Mike Goodwin, senior vice president and chief information officer for PetSmart, explains that…