e-Commerce Platforms

Lionel Trains Chugging Into E-Commerce Prosperity
October 26, 2015 at 3:20 pm

Lionel, the iconic model train maker, recently launched two e-commerce websites — Lionel Trains, Lionel Racing — on NetSuite's SuiteCommerce platform. In episode nine of Total Retail Talks, Rick Gemereth, chief information officer and senior vice president of Lionel NASCAR Collectables, discusses the benefits of being on a cloud-based e-commerce platform and how it's impacted…

As Webstore Winds Down, Amazon Partners With Shopify
September 21, 2015 at 10:39 am

Online merchants are getting a pretty good deal as the largest online retailer is teaming up with the top e-commerce platform. Shopify recently announced that it’s partnering with Amazon.com as the latter’s preferred migration partner as we approach Webstore’s 2016 closure. It’s a move that essentially has the online retail giant admitting defeat through its own…

Website Redesign Drives Results for Tractor Supply Co.
August 31, 2015 at 12:48 pm

Earlier this month, Tractor Supply Company announced that it had partnered with IBM to revamp and migrate its website to a new cloud-based platform. The rural lifestyle retailer wanted a website that offered visitors optimal viewing across all devices, better integration with the brand's social pages, and a simplified checkout process. In short, Tractor Supply…

Website Redesign Drives Results for Tractor Supply Co.
August 28, 2015 at 9:15 am

Episode 5 of Total Retail Talks features a conversation with Rob Mills, senior vice president and chief information officer at Tractor Supply Co. In the interview, Mills discusses why Tractor Supply Co. needed a website redesign, why a cloud-based platform made sense, and how the redesigned site has been integrated with the company's brick-and-mortar stores. The…

5 Ways Retailers Can Improve Their Gifting Strategies
July 14, 2015 at 2:48 pm

Breaking through the noise to establish your online store as a gift destination isn't easy. The good news is that your customers love your products. However, data shows that many customers who purchase items for themselves online aren't necessarily shopping for gifts at the same stores. Much of this is due to the various obstacles…

3 Ways to Improve Your E-Commerce Platform
June 29, 2015 at 2:28 pm

As more and more consumers opt to go online to shop for products and services, several large companies are releasing new features to make the experience more convenient than ever. Amazon.com recently announced members of its Prime Program in select cities will receive access to free, same-day delivery on certain items. Meanwhile, Google introduced Android…

5 Things Online Apparel Retailers Need to Overtake Competitors
June 9, 2015 at 3:20 pm

E-commerce has quickly become one of the most popular ways for consumers to shop, as it provides a level of convenience that brick-and-mortar stores simply can’t offer. Now with virtual fitting rooms and tools that can assemble new outfits online, among other refinements, it's easier than ever before to buy clothes online. Finding the right…