e-Commerce Platforms

In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.

In episode 181 of Total Retail Talks, Cory Barnes, digital marketing manager at Exxel Outdoors, parent company of leading outdoor brands such as Kelty and Sierra Designs, discusses how an e-commerce platform has helped the business better manage the websites for its 10 brands. In addition, Barnes offers five tips for other retailers and brands…

Join to hear tips on how you can supercharge your search by understanding the four analytical pillars of an effective search solution.

A.C. Moore Arts and Crafts, a specialty retailer of innovative craft products and materials, recently launched a completely restructured e-commerce website featuring expedited shipping throughout the U.S. and to more than 180 countries worldwide. The redesigned ACMoore.com offers consumers a new way to discover and shop the company's craft materials, stylish home decor, and children's toys and activities. Customers can now browse by department…

Replatforming is a major investment of money and time that requires extensive planning to succeed at meeting goals such as improved customer experience and more efficient operations. There are eight important questions to ask during the planning stage before a replatforming project to help get it right. In part one of this series, we discussed…

The devil is in the details, especially when it concerns replatforming. It's a major project and a large investment, not only in terms of budget, but also your team’s valuable time. Typically, goals for a successful replatforming project include a more engaging user experience, increased sales and revenue, more efficient customer service, and in some…

Amazon.com has become synonymous with online shopping. Just as “google it” or “I need a Band-Aid” have become colloquialisms, so has “order it on Amazon.” I work with dozens of millennials and have a 5- and 7-year-old at home, and whenever they need something, their first response is “get it on Amazon.” The “culture of…

E-commerce technology has made global selling easy, leading many small and midsized e-commerce companies to focus on expanding their cross-border sales to consumers. Unfortunately, most of these companies don’t understand how the realities of cross-border duty and tax compliance could result in shipment delays and canceled orders. This has created an opportunity for e-commerce platforms…

A record $6.22 billion was spent online by the end of Black Friday, an increase of 23.6 percent year-over-year, according to data from Adobe Analytics. What's more, smaller retailers (less than $1 billion in annual e-commerce revenue) were 8.6 percent more effective at getting visitors to fill shopping carts. The holiday season to date (Nov. 1 – Nov. 24) shows $44.2…

In episode 171 of Total Retail Talks, recorded at this year's Shop.org conference in Las Vegas, Matt Corey, chief marketing officer at PGA TOUR Superstore, discusses how the golf retailer's move to a new e-commerce platform has helped it create better customer experiences across all of its channels — stores, web, mobile — leading to…